Bi-lingual/Bi-cultural strategic marketing and management professional, Lucinda Martinez is one of very few Latinas in Hollywood with a c-suite title. With more than 20 years at HBO, Martinez has joined the Netflix team as the VP of Multicultural Marketing, an appointment that happened recently. Prior to winning her new position, she served at WarnerMedia for nearly two years as an EVP in Brand Marketing HBO & HBO MAX, and at Comedy Central as the Director of Partnership Marketing.

While working at HBO MAX, it was her job to develop the brand narrative which turned into something an HBO Max executive vice president and her former boss, Andy Forssell, named the “blueprint for multicultural marketing,” according to the Hollywood Reporter.

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“When I received the call from Netflix with the opportunity of building from the ground up a global multicultural marketing team, it was a pivotal moment that I could not resist,” Martinez told Variety. She continued, “I look forward to amplifying Netflix’s authentic storytelling and continue to elevate and celebrate diverse audiences worldwide.”

Martinez is a Harlem resident and earned her B.A. from Columbia University. She is an active member of the board of trustees of the Alvin Ailey American Dance Theater and launched the first-ever Latino Health Summit in partnership with the New York board (where she is a member) of the New York American Heart Association. She is also on the board of the Hispanic Scholarship Fund.

We offer you incredible success with your new position and congratulations on becoming a 2021 Latina Powerhouse! Exito!