Disrupters
Claudia Chagui
A driving force behind Telemundo’s success
In the ever-changing media and entertainment landscape, experts who possess a deep comprehension of various markets and innovative creativity are highly valuable. Claudia Chagui, who currently holds the position of Senior Vice President of Marketing and Creative at NBCUniversal Telemundo Enterprises, perfectly embodies this description.
With over two decades of experience in media management, brand strategy, content development, and creative leadership, Chagui is a driving force behind Telemundo’s success and a respected figure in the industry.
As the Senior Vice President of Marketing and Creative, Claudia Chagui oversees the strategic development and execution of Telemundo’s marketing and creative initiatives. Her purview extends across the network’s wide-ranging content, encompassing entertainment, news, and sports brands. Chagui’s role is pivotal in defining Telemundo’s identity and delivering compelling campaigns that resonate with its audience.
Under Chagui’s guidance, Telemundo has witnessed the creation of some of its most iconic marketing campaigns, transcending broadcast, cable, and digital platforms. Notable among these campaigns are those for hit series like “La Reina del Sur” and “La Casa de los Famosos,” showcasing Chagui’s prowess in building audience excitement and engagement. Her involvement also extended to the highly anticipated “2022 FIFA World Cup Qatar 2022,” where her creative vision contributed to the event’s success.
Beyond her impact on Telemundo’s programming, Claudia Chagui has driven corporate initiatives celebrating diversity and inclusion. Initiatives like Women’s History Month and the Hispanic Heritage Month campaign, encompassing the entire Comcast NBCUniversal portfolio, demonstrate her commitment to highlighting the richness of culture and history in the media landscape.
Claudia Chagui is not limited to her role at Telemundo; she is also the founder and owner of 2C LLC, an independent creative consulting firm headquartered in Miami. This entrepreneurial venture underscores her commitment to fostering creativity and innovation in the media landscape.
Claudia Chagui’s impressive journey in media management and creative leadership has left an indelible mark on the Latin American and U.S. Hispanic markets. Her vision, expertise, and dedication continue to shape Telemundo’s success and inspire the industry.
