Amara La Negra has been building an empire for a while. After launching a car service and AirBnB properties, this Afro-Latina has now ventured into the world of beauty with “Eternal Beauty by Amara.” According to the singer, actress, dancer, visionary, and entrepreneur, her cosmetic line aims to empower women by promoting self-expression and individuality.

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The “Eternal Beauty by Amara” line has 12 different lip colors. It is created to allow individuals to express their personalities through their makeup choices. The line includes three distinct shades: Visionary, Leader, and Wealthy. Amara’s dedication to empowering individuals is the foundation of this cosmetic venture, encouraging people to embrace their individuality confidently.

The brand helps people look great and encourages them to express themselves boldly and unapologetically through the transformative power of makeup.

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Amara La Negra’s cosmetic line goes beyond traditional beauty brands and promotes self-love and acceptance. It is a movement that inspires individuals to embrace their inner beauty and radiate confidence. Amid a society that values diversity, the “Eternal Beauty by Amara” collection symbolizes inclusivity and a tribute to timeless beauty in every manifestation.

Amara’s message is clear: everyone deserves to shine brightly as their genuine selves. Her mission to redefine beauty is more than skin deep; it is about embracing one’s inner beauty and allowing it to radiate outward, inspiring others to do the same. As she leads the charge in this transformative movement, Amara’s impact is not just about cosmetics; it is about empowering a generation to find their strength, their voice, and their eternal beauty within.