Ere Perez, the Founder and Creative Director of Ere Perez Natural Cosmetics, is a remarkable woman whose heritage and vision have led her to create an ethical, sustainable and healthy beauty brand, which she launched in 2002. Growing up in Mexico, Ere was deeply influenced by her grandfather’s traditional medicine philosophy and her mother’s flair for home remedies and beauty recipes. This early exposure to nature’s healing powers sparked her curiosity and set her on a lifelong journey.

In an interview with Spa and Beauty Today, the Latina entrepreneur revealed that the brand name also reflects her Mexican roots. She also added “My family, especially my daughters and son, are my inspiration. I make choices for the brand with their future in mind, we strive to prioritise sustainability and doing our part for the planet.”

“Ere is a nickname that comes from Erendira, my first name, which means “princes of the smile” in Purepecha—one of the languages spoken by indigenous people in Mexico after the Spanish colonization. ”

©Ere Perez

Ere’s dedication to natural beauty is not just skin-deep. She holds a Bachelor’s Degree in Nutrition and certifications in Naturopathy, Bach flowers, and Acupuncture. In 2002, she realized her dream of launching her own natural beauty line in Bondi Beach, Sydney. For Ere, natural beauty isn’t just about cosmetics; it’s a way of life, a connection to the world, and nourishing your body inside and out.

Ere Perez Natural Cosmetics has over 20 years of safe and clean formulations. They pioneered mono-packaging for pressed powder, making it 100% recyclable. The brand transitioned to zero-waste crayons, replacing traditional lipsticks with crayons and has been carbon neutral for over six years. Ere Perez’s commitment to cruelty-free practices and responsible ingredient sourcing is evident in every product.

©Ere Perez

Her brand is not just about beauty; it’s about inclusivity. Their products cater to sensitive skin and have been genderless from day one. Ere Perez’s journey towards sustainability is ongoing, with the goal to make her brand 87% plastic-free by 2024. With her deep roots and commitment, Ere Perez is a trailblazer in natural beauty.