Latina Powerhouse Beauty Icons

Latina Powerhouse is an annual initiative celebrating the most influential, empowering, and inspiring Latinas. This list includes women with outstanding professional achievements and impactful stories. Their talents and efforts are essential to the our Latinx journeys.

Below are the profiles of our 2020 Latina Powerhouse Beauty Icons featuring the best Latina Models, Beauty Entrepreneurs and more.

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CELEBRITIES

Eva Mendes playfully poked fun at her tendency to make a silly pout while dancing

The star shared how she gracefully went down the stairs while dancing to “Dance the Night Away”

By Shirley Gómez

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BEAUTY

Eva Mendes asks fans to help her choose a hair color; their response is surprising

One photo shows her rocking her strawberry blonde, while the second photo shows the 49-year-old actress...

By Shirley Gómez

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CELEBRITIES

Eva Longoria opens up about feeling like the ugly duck among her sisters

The Mexican-descent star opened up about how the socially accepted beauty of her mom and sisters impacted...

By Shirley Gómez

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LIFESTYLE

Toy company will launch the world’s first and only all-Latina fashion doll line

Get ready for an epic launch that will celebrate and uplift the Latino culture like never before!

By Shirley Gómez

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BEAUTY

Michaela Jaé Rodriguez just became Charlotte Tilbury’s first Latina and American beauty muse

Rodriguez joins Kate Moss, Twiggy, and Jourdan Dunn in celebration of the iconic, universally-flattering...

By Shirley Gómez

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CELEBRITIES

Breakdown of Jennifer Lopez’s look at the ‘Shotgun Wedding’ movie premiere

Ahead of the carpet, she prepared her skin and body in eight steps to achieve the ultimate glow

By Shirley Gómez

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CELEBRITIES

Salma Hayek has fans drooling over her new stunning photo

The Mexican actress has said she follows a balanced diet, but her good genes might have something to...

By Shirley Gómez

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CELEBRITIES

Zoe Saldaña’s reveals her best anti-aging secret

“It’s like Benjamin Button; I’ll take that as a compliment,” she said

By Shirley Gómez

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ENTERTAINMENT

2022 MTV Movie & TV Awards will honor Jennifer Lopez with the ‘Generation Award’

She is cemented in history as a global icon and the ultimate lifestyle mogul

By Shirley Gómez

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FASHION

Jennifer Lopez brought the 60s to her street style in a retro-inspired ensemble

The singer, actress, and businesswoman stepped out for lunch at Soho House in Malibu, California, during...

By Shirley Gómez

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CELEBRITIES

2022 Beauty Trend Predictions: Savvy consumers want diversity, sustainability, and utility

Emerging beauty standards are reimagining how we define, source, and buy beauty

By Shirley Gómez

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BEAUTY

Jennifer Lopez’s morning beauty routine takes her 5 minutes

“You’ve got to take care of your skin from the time you’re very young,” she says

By Shirley Gomez

Gallery
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BEAUTY

First look of JLo Beauty: Jennifer Lopez reveals her coveted secrets and inspiration behind her brand

Everything you need to know about this decades-in-the-making skincare collection.

By Shirley Gomez

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BEAUTY

Gisele Bündchen reveals how she feels about aging

“I’ve definitely seen changes in my skin over the years,” she said.

By Shirley Gomez