Latina Powerhouse Beauty Icons Latina Powerhouse is an annual initiative celebrating the most influential, empowering, and inspiring Latinas. This list includes women with outstanding professional achievements and impactful stories. Their talents and efforts are essential to the our Latinx journeys.
Below are the profiles of our 2020 Latina Powerhouse Beauty Icons featuring the best Latina Models, Beauty Entrepreneurs and more.
Last Updated On | DEC 27, 2025
Lifestyle These names serve as a homage to the spirit of Latinas throughout history
Each look, expertly curated to complement her outfit and the event’s vibe By Shirley Gomez A nostalgic journey back in time! By Shirley Gomez The multi-talented actress and singer left everyone in awe with her stunning look and radiant personality By Shirley Gomez Acknowledging those who have paved the way By Shirley Gomez The star shed light on a pressing issue that affects many in the entertainment industry and beyond By Shirley Gomez The star shared how she gracefully went down the stairs while dancing to “Dance the Night Away” By Shirley Gomez One photo shows her rocking her strawberry blonde, while the second photo shows the 49-year-old actress as a brunette By Shirley Gomez The Mexican-descent star opened up about how the socially accepted beauty of her mom and sisters impacted her self-esteem By Shirley Gomez Get ready for an epic launch that will celebrate and uplift the Latino culture like never before! By Shirley Gomez Rodriguez joins Kate Moss, Twiggy, and Jourdan Dunn in celebration of the iconic, universally-flattering Pillow Talk By Shirley Gomez Ahead of the carpet, she prepared her skin and body in eight steps to achieve the ultimate glow By Shirley Gomez The Mexican actress has said she follows a balanced diet, but her good genes might have something to do By Shirley Gomez “It’s like Benjamin Button; I’ll take that as a compliment,” she said By Shirley Gomez She is cemented in history as a global icon and the ultimate lifestyle mogul By Shirley Gomez The singer, actress, and businesswoman stepped out for lunch at Soho House in Malibu, California, during Cinco de Mayo By Shirley Gomez Emerging beauty standards are reimagining how we define, source, and buy beauty By Shirley Gomez “You’ve got to take care of your skin from the time you’re very young,” she says By Shirley Gomez La Doña consolidated her film career in 47 movies By Shirley Gomez Everything you need to know about this decades-in-the-making skincare collection. By Shirley Gomez “I’ve definitely seen changes in my skin over the years,” she said. By Shirley Gomez Her business venture includes a collection of household goods, diapers, and body care products. By Shirley Gomez In 2017 she applied to become part of the Fenty team as a makeup artist. By HOLA! USA Veloz is an Afro-Latina who loves being herself By HOLA! USA For Vargas, beauty isn’t something that defines a person, beauty is simply a routine. By HOLA! USA Yepez’s work ethic and talent opened doors for her. By HOLA! USA She gained popularity from her makeup tutorials online. By HOLA! USA She’s the face of ColourPop Cosmetics By HOLA! USA She’s an iconic model and host. By HOLA! USA She created a community to empower and inspire women. By HOLA! USA Silva invented the popular sponge that makeup lovers are obsessed with. By HOLA! USA