V-day celebrations

North West turns heads in neon wig during Valentine’s Day shopping trip


She was joined by her friends on a luxurious shopping trip to New York


North and her friends stopped by the Alexander Wang store© Backgrid/The Grosby Group
Maria LoretoSenior Writer
FEBRUARY 17, 2026 1:33 PM EST

North West enjoyed her Valentine's Day weekend with some of her closest friends. The stylish and bold 12-year-old enjoyed her weekend with her best friends in a shopping trip to New York City, with all of them photographed wearing bright neon wigs as they shopped at some of the city's most prestigious stores.  

North West and her friends were spotted on a shopping trip in New York© Backgrid/The Grosby Group
North West and her friends were spotted on a shopping trip in New York

North was spotted with a blue wig and an all-black outfit with bold accents, including skull gloves, a metal chain with a skull on it, and a graphic t-shirt. She was seen on Sunday alongside her friends, with all of them stopping by SoHo for their shopping needs.

She accessorized her look with baggy pants and furry boots, adding a spiky headband to the outfit to bring it all together. North's friends all wore similar black outfits and colorful, bright wigs, making for a notable posse on the streets of New York. 

North was photographed at the Alexander Wang store, where she was accompanied by Wang himself, who walked her and her friends through some of the most notable items in the store. He was spotted showing North a black studded purse, with her holding it up and admiring it. 

The group was accompanied by private security and was spotted laughing and enjoying themselves as they walked through some of SoHo's most popular stores. 

North and her friends stopped by the Alexander Wang store© Backgrid/The Grosby Group
North and her friends stopped by the Alexander Wang store

North West's future

North West is an interesting figure in the world of entertainment. As one of the world's most notorious and privileged children, North seems invested in making a name for herself, being featured in some of her parents' campaigns and businesses. 

At 12 years old, North has been featured on numerous Kanye West's songs, and has been featured in Kim Kardashian's recent holiday SKIMS campaign. Earlier this week, it was reported that Kardashian applied for a trademark for the company name of "NOR11," suggesting that her daughter will soon be involved in a large business enterprise. 

North West is the star of SKIMS' new holiday ad© @kimkardashian
Last year, North starred in SKIMS holiday campaign

As reported by PEOPLE, the applications are for clothing and accessories, including items like dresses, footwear, hats, watches, loungewear, and more. 

In an appearance on the podcast "Khloe in Wonderland," Kardashian revealed that North is very creative and wants to do things her own way. As a mother, Kardashian has tried to nurture that creativity and let her daughter express herself as safely as possible. "At home she'll do an eight-hour music studio session, where she's producing and writing. I'll add her writing out all of her lyrics as part of her spelling tests. We do all of the things at home that she really enjoys and are challenging," she said. 

Kim Kardashian and North West wear matching corseted looks in Italy: See their bold looks!© Allen Berezovsky
The two have a close friendship and relationship

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