Desi Perkins is without a doubt one of the most hard working entrepreneurs, becoming an inspiration for her 8 million followers combined on social media, as she continues building her beauty and fashion empire.

This proud Latina has found success as a content creator and makeup artist, and has used her knowledge to create her fan-favorite skincare line Dezi Skin, for all skin types and tones.

The Mexican-American businesswoman and mom also launched her own brand of sunglasses ‘Dezi’ which was the result of effort and consistency, building up her unique brand for the past 12 years.

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Dezi previously taled about her journey on social media, revealing how important it is to share relatable and valuable content. “It’s not necessarily about being a big influencer,” she said to US magazine.

“Be yourself from the start so you never have to stay in the box you create for yourself if you don’t. The world needs variety, always remember that.”

Dezi continues to share aspects of her personal and professional life with her fans and followers, bringing her authentic self to everything she does. Including her fertility journey, as she helped many other women by sharing her experience.

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“I was very nervous. I got so much feedback and realized how many of my subscribers were actually suffering through infertility as well,” she previously shared.

The talented makeup artist has been able to work with many A-List stars and celebrities, including Jennifer Lopez, Kim Kardashian and Shay Mitchell. Dezi also says that one of her biggest inspirations has been Rihanna, as she also has a passion for makeup.