Zoe Saldaña is entering a new chapter with Lancôme to help reframe how we think about aging, beauty, and skin health. The pairing’s latest move signals a campaign shift and marks a deeper pivot toward longevity science.
Saldaña, who was newly named a global brand ambassador for Lancôme, said her role is intentional and not just a face, but a reflection of where beauty is heading next. “We're both coming from a place where we genuinely want to advocate for women and celebrate women,” Saldaña shares with People.
© WireImageFrom Anti-Aging to Longevity Skincare
For decades, the beauty industry has framed aging as something to fight, but now Zoe has the mission to help the brand rewrite that narrative. As the new face of the Absolue Longevity MD Collection, developed under the umbrella of L’Oréal USA, the actress is supporting the focus on biological aging rather than chronological age.
This means that biological aging looks at how skin functions at a cellular level instead of how many birthdays you’ve had.
Mitopure in Skincare
At the heart of the formulas is Mitopure, a widely recognized ingredient in longevity supplements. For the first time, scientists were able to adapt it for topical use, bringing cellular renewal into skincare. “We’re not chasing youth. We’re supporting skin health at every stage. That’s a very different mindset,” the brand informed.
The collection is structured around the Anticipate, Intercept, and Reset treatments. Each one addresses a specific phase of biological aging, and that’s where Saldaña comes in.
© WireImageZoe Saldaña embodies the Intercept stage, a moment when subtle changes begin to surface. Think early loss of elasticity, fine lines that linger, shifts in tone and texture. Those changes that are not dramatic, but are noticeable.
The actress’s presence also brings a broader perspective, as she comes from multicultural roots; she represents a more inclusive view of aging and embraces individuality. “The first time that I felt beautiful was when my mom and my grandmother used to say that I was, so never underestimate the power of speaking positive words to your children,” she said. “They believe anything you say, anything you do. If in [my mom’s] eyes, I was beautiful, it didn't matter who would come right after her and would discredit what she had just already planted in me, which is a foundation of self-acceptance.”
She continues, “Because those were my first encounters of being called beautiful and feeling beautiful, I always knew when I felt comfortable if someone said it coming from a genuine place of acknowledgement and admiration, versus someone coming from a place of exploitation or objectification.”
© FilmMagicAccording to Zoe, growing up in the Dominican Republic also impacted her perspective on beauty. “I learned a much more abundant definition of beauty, that it came in all shapes, and skin colors, and hair textures, and body shapes," she says.
In DR, she loved being a Black Latina, but after moving back to the United States, she noticed the lack of representation in Hollywood. “I didn't see me in those spaces. I always noticed that imbalance. And very early on, I knew it wasn't because of me. It was because of other people's problems and perception,” she told the publication.
“So, therefore, every time someone would come to me and say, ‘We're going to go traditional,' I knew what that meant. And what was frustrating was the fact that those were still very powerful entities that controlled the narrative,” the star added.
