Saint West, 10, is the latest in the Kardashian/West family, making moves that suggest he may be following in the footsteps of his famous parents. The eldest son of media mogul Kim Kardashian and rapper-turned-fashion-designer Kanye West has officially made his modeling and acting debut, landing a role in Nike's highly anticipated campaign ahead of the 2026 FIFA World Cup.
The sportswear giant unveiled the cinematic commercial introducing a star-packed cast that includes basketball superstar LeBron James, soccer icon Cristiano Ronaldo, beloved fictional football coach Ted Lasso, portrayed by Jason Sudeikis, Puerto Rican rapper Young Miko, Kim Kardashian, and many more celebs.
© NikeSaint West Takes Center Stage
The campaign kicks off with the message, "2026 Is The Summer Of Dreams," setting an ambitious tone as excitement builds toward the upcoming FIFA World Cup. Nike accompanied the launch with the tagline: "Nobody ever dreams of doing what they're told. Rip The Script."
While sharing screen time with some of the world's most recognizable stars, Saint, near the end of the commercial, delivers a simple line: "Mom, can we leave?"
Following a Family Legacy
For fans who have watched Saint grow up in the public eye, the campaign represents a major milestone. While he has often been spotted alongside Kardashian at major sporting events and family outings, this marks the first time he has fronted a professional advertising campaign.
© NikeSaint also plays soccer, and in 2024, was among several children who walked onto the field during a match featuring the Real Madrid star Vinicius Jr., who happens to be Saint’s favorite player.
At the time, Vinicius Jr. took to social media to share a carousel of photos with Kim and her son, with a caption that read, “Thank you for coming to my home.” In the post, you can also see the footballer Eduardo Camavinga.
© Diego SoutoKardashian herself might not be an athlete, but her influence on both fashion and entertainment is unmatched. Kardashian has built a billion-dollar empire spanning reality television, beauty, shapewear, and fashion, while her ex-husband, Kanye West, transformed sneaker culture and streetwear through his groundbreaking Yeezy brand and numerous fashion collaborations.
Despite those deep industry connections, Saint had largely stayed away from professional modeling projects. His sisters, North and Chicago, have occasionally appeared in campaigns and promotional content connected to Kardashian's brands, but Saint had yet to make a similar debut until now.
© NikeSaint's Star Power
Shortly after releasing the first commercial, Nike followed up with a second campaign video centered around a soccer-themed photo shoot. In the playful clip, Kardashian and Saint enter a room, immediately causing a stir among those present.
Saint's debut arrives at a time when many celebrity children are beginning to establish careers of their own.
