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How to achieve a 'Brat Summer' aesthetic
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How to achieve a 'Brat Summer' aesthetic


Many have taken the fashion and beauty look as a way to embrace the real, messy, fun and chaotic side of them


Image© Getty Images
Shirley GomezSenior Writer
AUGUST 5, 2024 12:18 PM EDTAUG 5, 2024, 12:18 PM EDT

The summer of 2024 has brought us a surprising trend: the Brat Summer aesthetic. This trend draws inspiration from the late '90s and early 2000s fashion, embodying that era's carefree, fun-loving spirit. It's all about making bold statements and embracing a playful, confident attitude.

Charlie XCX and her latest album reintroduced the style, and many have taken the Brat Summer fashion and beauty look as a way to embrace the real, messy, and chaotic side of them. 

 Charli XCX attends 2019 Met Gala Celebrating Camp: Notes On Fashion at The Metropolitan Museum of Art on May 06, 2019, in New York City. © Karwai Tang / Getty Images
Charli XCX attends 2019 Met Gala Celebrating Camp: Notes On Fashion at The Metropolitan Museum of Art on May 06, 2019, in New York City.

Learn below how to achieve this semi-grunge meets party-girl aesthetic:

Fashion Staples

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Bold Prints and Colors

  • Vibrant Palette: Embrace bright, bold colors like hot pink, neon green, electric blue, and sunshine yellow. These colors are attention-grabbing and perfect for summer.
  • Fun Prints: Incorporate playful patterns like animal prints, florals, and quirky graphics. Mixing prints can add a unique twist to your outfit.

Statement Tops

  •   Crop Tops and Halters: Show off your midriff with crop and halter tops. Look for designs with catchy phrases, rhinestones, or graphic prints.   Baby Tees: These tight, short-sleeved tees are a nod to the 2000s. Choose ones with nostalgic logos or cute motifs.

Bottoms with Attitude

  • Mini Skirts and Shorts: Opt for denim mini skirts, cargo shorts, or high-waisted shorts. Distressed or frayed edges add an extra rebellious touch.
  •  Wide-Leg and Flared Pants: Channel the early 2000s with wide-leg or flared jeans and pants. Low-rise options are also an excellent choice for a more daring look.
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Layering Pieces

  • Oversized Jackets and Hoodies: Balance out the bold, tight-fitting tops with oversized denim jackets, hoodies, or bomber jackets. 
  •   Cardigans and Shrugs: Lightweight cardigans and shrugs are perfect for layering over your crop tops and dresses.

 Beauty and Hair

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Bold Makeup

  • Smudged Eyeliner: Apply eyeliner generously and then smudge it for that effortless, undone look. This gives a grungy, lived-in feel that is perfect for late-night summer parties.
  •   Glossy or Undone Lips: Opt for glossy lip glosses in pink, nude, or clear shades. The idea is to keep it simple, shiny, or even messy as if you've been out dancing all night.
  •    Plenty of Mascara: Apply mascara to give your lashes a thick, voluminous look. The more, the better for this unapologetic style.

Playful Hairstyles

  • High Ponytails and Pigtails: Embrace high ponytails, space buns, or pigtails for a fun, youthful look. Add in some colorful hair extensions or highlights for a bold statement.
  •   Crimped and Wavy Hair: Crimped hair or loose, beachy waves can give you that effortless, lived-in look. Feel free to experiment with different textures.

© ¡HOLA! Reproduction of this article and its photographs in whole or in part is prohibited, even when citing their source.

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