What do Jordin Sparks, Pierce Brosnan, William Shatner, and NASA scientists have in common? They're all helping kids discover just how far their imaginations can take them.
The stars are joining an impressive lineup of entertainers, artists, educators, and experts for Crayola Creativity Week 2027, a free global educational celebration taking place January 25–31, 2027.
© Getty ImagesThis year's theme, Creativity Around the World, encourages children to explore different cultures, embrace their individuality, and discover how creativity connects everything from music and storytelling to science, food, and space exploration.
And the event is reaching an enormous audience. Last year's celebration connected more than 20 million students and 1.3 million educators across 142 countries, making it one of the largest creativity-focused educational initiatives worldwide.
The best part for families? Participation is completely free, and children don't need expensive art supplies or special equipment to join the fun.
© TNSHollywood Stars and NASA Experts Are Inspiring Kids to Get Creative
Forget the idea that creativity is limited to painting pictures or making crafts. This week-long celebration is designed to show children that imagination plays a role in nearly every career and everyday experience.
Throughout the week, celebrity guests will introduce activities that combine reading, science, music, emotional development, and cultural discovery.
© Getty ImagesSinger and actress Jordin Sparks will explore how music brings people together, while William Shatner will team up with NASA experts to encourage young minds to think beyond Earth.
Actor Pierce Brosnan will help children explore ocean-inspired storytelling, and Wicked actress Marissa Bode will encourage kids to discover new perspectives. Other participants include young fashion personality Taylen Biggs, actor Randall Park, and celebrity chef Maneet Chauhan.
Each day's experience pairs a creative theme with a children's book, giving parents and educators an opportunity to turn reading time into hands-on learning.
Creativity Week 2027 Schedule: Celebrity Guests and Daily Activities
The seven-day program offers a different adventure each day, with activities designed to encourage curiosity, self-expression, and creative thinking.
© Getty ImagesJanuary 25: Jordin Sparks Explores the Power of Music
The celebration begins with Bridging Sounds, featuring Jordin Sparks.
Inspired by the children's book And There Was Music, the session explores how music can connect people across different backgrounds and cultures.
© Getty ImagesChildren will discover how sounds, rhythms, and artistic expression can communicate ideas and emotions, even when people speak different languages.
January 26: William Shatner and NASA Take Kids Into Space
For children fascinated by astronauts, planets, and the mysteries of the universe, Tuesday's Exploring Space session promises an especially exciting experience.
William Shatner and NASA experts will introduce space-themed creativity activities inspired by Tiny Voyager, Mighty Mission.
© Anadolu via Getty ImagesThe session combines imagination with science, technology, engineering, arts, and mathematics, also known as STEAM education.
It's an opportunity for children to see how curiosity and creative problem-solving contribute to real-world scientific discoveries.
January 27: Marissa Bode Encourages Kids to See Things Differently
Seeing in New Ways features Marissa Bode and the children's book A Little Like Magic.
The session encourages children to appreciate different perspectives and recognize that everyone experiences the world in their own way.
© Getty ImagesThrough storytelling and creative activities, kids can explore how imagination helps them understand themselves and others.
January 28: Taylen Biggs Celebrates Curiosity
Young correspondent and fashion tastemaker Taylen Biggs leads Wondering Out Loud, inspired by Wonder Walkers.
The theme encourages children to ask questions, observe their surroundings, and explore the possibilities hiding in everyday experiences.
© AFP via Getty ImagesIt's a reminder that creative thinking often begins with a simple question: What if?
January 29: Pierce Brosnan Dives Into Ocean-Inspired Storytelling
Friday's Diving Deep session features Pierce Brosnan and Sail.
The ocean-themed experience invites children to use their imaginations to explore stories, possibilities, and new adventures.
© Mike Marsland/WireImageThe day also includes a major global virtual celebration featuring even more familiar faces.
January 30: Randall Park Helps Kids Explore Their Emotions
Actor Randall Park takes center stage for Connecting Emotions.
Using The Happiness of a Dog with a Ball in Its Mouth as inspiration, the session focuses on emotional expression and understanding feelings.
© Getty Images for RBCThe activities connect creativity with social-emotional learning, helping children explore how stories and artistic expression can communicate emotions.
January 31: Maneet Chauhan Makes Food an Adventure
The week wraps up with Trying New Foods, featuring celebrity chef Maneet Chauhan.
Inspired by Every Night Is Pizza Night, the session introduces children to the creativity behind food and different culinary traditions.
© Getty Images for NYCWFFFor families with picky eaters, the theme offers a playful opportunity to encourage curiosity about unfamiliar foods and flavors.
Jennifer Love Hewitt, Sheryl Lee Ralph and More Join Free Virtual School Assembly
One of the biggest moments of the celebration happens on Friday, January 29, 2027, at 1 p.m. ET, when schools around the world are invited to participate in a free livestreamed Virtual School Assembly.
The event will feature music, dancing, celebrity appearances, and artwork created by participating students.
© Getty ImagesThe special guest lineup includes:
- Jennifer Love Hewitt, known for 9-1-1 and Ghost Whisperer
- Sheryl Lee Ralph, star of Abbott Elementary
- Carson Kressley, television personality and designer
- Antonia Gentry, star of Ginny & Georgia
- Lexi Minetree, actress in Elle
- Blake Leeper, Paralympic athlete and children's author
The virtual assembly is designed to bring classrooms together across borders, allowing students to see how their creative contributions connect with those of children in other parts of the world.
Creativity Matters for Children's Learning and Confidence
Beyond the celebrity appearances, the initiative has an educational purpose: helping children develop the confidence to think independently, express ideas, and approach challenges creatively.
The activities integrate literacy, STEAM education, and social-emotional learning, making them relevant to multiple areas of childhood development.
© Getty ImagesCreative experiences can also give children different ways to engage with information. A student who struggles to express an idea through writing, for example, may find it easier to communicate through drawing, movement, or storytelling.
The program also highlights the importance of cultural experiences, showing children that imagination can look different around the world while still creating opportunities for connection.
How Parents and Teachers Can Register for Free Creativity Week Activities
Families, teachers, libraries, and youth organizations can participate without purchasing special supplies. Registration provides access to daily activity videos, planning guides, downloadable Thinking Sheets, and educational resources translated into multiple languages.
The materials are aligned with educational standards in the United States and 15 additional countries, making them useful for both classroom instruction and at-home learning.
© Getty ImagesSchools can also participate in the returning Global School Ambassador Program, which encourages educators to share their experiences and inspire creative activities in classrooms worldwide.
Everyone who registers is automatically entered for a chance to win art products and a special event merchandise pack for their school. Educators will also have opportunities to win prizes from program partners by sharing student creations.
Registration is now open on the official Creativity Week website.
