Princess Amalia: The 'Amalia Effect' and her record-breaking rise in popularity


Trust in the Dutch Royals is back at 68% thanks to the "Amalia Effect." The future Queen is following in the footsteps of her grandmother, Princess Beatrix.


Princess Amalia: The "Amalia Effect" and her record-breaking rise in popularity© ANP/AFP via Getty Images
By Sira Acosta
APRIL 22, 2026 11:17 PM EDT

2025 was a watershed year for Princess Amalia of the Netherlands, and 2026 is already seeing her reap the rewards of that momentum. Princess Amalia, the daughter of King Willem-Alexander and Queen Máxima, has forged a unique path among her European peers. She has embraced a high-stakes institutional role, attending events typically reserved for heads of state, while simultaneously balancing her university studies and beginning her military training. The Princess of Orange has emerged as a pivotal public figure, earning comparisons to her grandmother, Princess Beatrix, for her poise, commitment, and resilience. The latest polling reflects this shift, with her currently commanding the kind of popularity usually reserved for a reigning monarch.

Princess Amalia’s rise: Understanding the 'Amalia Effect'© Getty Images
The face of the future: Princess Amalia is redefining the role of the modern heir, blending traditional duty with a 21st-century institutional workload.
The face of the future: Princess Amalia is redefining the role of the modern heir, blending traditional duty with a 21st-century institutional workload.© WireImage
The face of the future: Princess Amalia is redefining the role of the modern heir, blending traditional duty with a 21st-century institutional workload.

Rebounding from Crisis: The Royal Family’s Path to Recovery

These figures provide a much-needed boost to the Dutch monarchy. It marks a significant "comeback" following a dip in public trust that began in 2020, a decline fueled in part by the King and Queen’s controversial decision to vacation in Greece while their government had the country under a strict lockdown. 

The Amalia Effect: A Turning Point for the Dutch Monarchy© UK Press via Getty Images
After a period of cooling public trust, the Dutch King and Queen have successfully navigated a historic rebound in popularity.

New 2026 Polling Data Reveals a Surge in Public Trust

Today’s data presents a contrasting narrative. The latest EenVandaag opinion panel, surveying 22,000 citizens ahead of the traditional King’s Day celebrations, reveals a major shift: "The image of the King and Queen has improved significantly, particularly among young adults (ages 18 to 35). In 2024, trust in the King sat at 48%; two years later, that figure has climbed to 68%. Queen Máxima’s numbers have seen a similar jump, rising from 53% in 2024 to 69% today."

Generations of strength: Amalia’s rising approval ratings echo the enduring legacy of her grandmother, Princess Beatrix.© ANP/AFP via Getty Images
Generations of strength: Amalia’s rising approval ratings echo the enduring legacy of her grandmother, Princess Beatrix.

Stability in Turbulent Times: The King as a National Ambassador

According to the report, the secret to this rebound is the stability the royal couple provides against a backdrop of global volatility. "In these turbulent and uncertain times, the King is a steady, reasonable presence. He radiates a certain serenity," one respondent noted. Consequently, seven out of ten citizens now view the King and Queen as effective ambassadors for the nation, specifically praising their ability to navigate relationships with complex figures like U.S. President Donald Trump, whom they recently visited at the White House.

King Willem-Alexander and Queen Máxima continue to embrace their roles as stabilizing figures on the global stage.© Getty Images
King Willem-Alexander and Queen Máxima continue to embrace their roles as stabilizing figures on the global stage.

Princess Amalia: The Breakout Leader of the House of Orange

The real breakout story, however and a driving force behind this six-year recovery is 22-year-old Princess Amalia. She currently enjoys a 62% approval rating, with 64% of respondents confident she will excel as Queen. Survey participants described her as "intelligent, respectful, and strong," frequently drawing parallels to Princess Beatrix. It’s worth noting that King Willem-Alexander was preceded by three generations of queens: his mother, grandmother, and great-grandmother, giving the Dutch public a deep-seated appreciation for the women of the House of Orange.

Princess Amalia’s rise: Understanding the 'Amalia Effect'© WireImage
The Amalia Effect has redefined the Dutch monarchy.

Balancing Military Training and High-Stakes Diplomacy

A dual mandate: Balancing her legal studies with rigorous military training has solidified Amalia’s reputation for resilience in a volatile geopolitical era.© ANP/AFP via Getty Images
A dual mandate: Balancing her legal studies with rigorous military training has solidified Amalia’s reputation for resilience in a volatile geopolitical era.

Amalia’s success isn't an accident; it’s the result of a deliberate increase in her public profile. She has leaned into heavy-hitting sectors like defense and international relations, taking on a substantial number of solo engagements and accompanying her parents to high-level summits where she was often the only heir in the room. All the while, the 22-year-old has continued her specialization in Dutch Law and commenced her military service—a move that has resonated deeply in the current geopolitical climate.

Princess Amalia’s rise: Understanding the 'Amalia Effect'© Getty Images
Princess Amalia salutes as she completes her general military training and is promoted to corporal at General Spoor Barracks.

Justifying the Royal Allowance Through a Rigorous Work Ethic

Her ability to influence public opinion is particularly noteworthy considering her initial actions in 2025. Amalia decided to begin accepting her €1.5 million official allowance funds she had previously declined. While it wasn't the most populist move at the time, her rigorous work ethic over the past year seems to have justified the expense in the eyes of the public.

Proving the investment: By dramatically increasing her solo institutional diary, the Princess has turned her official allowance into a symbol of public service.© ANP/AFP via Getty Images
Proving the investment: By dramatically increasing her solo institutional diary, the Princess has turned her official allowance into a symbol of public service.

Looking Ahead to King’s Day 2026 in Dokkum

The release of these poll results comes as the palace gears up for King’s Day, one of the most high-profile dates on the Dutch royal calendar. The King and Queen are expected to attend alongside their three daughters on April 27 in Dokkum, a historic city in the province of Friesland. True to tradition, the celebrations move to a different locale each year, rotating between quaint historic towns and major urban hubs.

Princess Amalia’s rise: Understanding the 'Amalia Effect'© Getty Images
The countdown to Dokkum: The House of Orange is under scrutiny as the family gears up for the most eagerly awaited King's Day celebration in years.