Remember when everyone suddenly wanted a Labubu hanging from their handbag? Well, there's another peculiar little monster demanding attention, and this one might be even stranger.
Meet Fugglers, the hilariously ugly plush toys with crooked human-like teeth, bulging eyes, and expressions that range from mildly confused to downright disturbing.
© FugglersThey're weird, they're funny, and they're becoming increasingly difficult for toy collectors to ignore. Following the phenomenal success of Labubu, Fugglers are emerging as serious contenders in the world of viral collectible toys. And while they might not have Labubu's adorable little face, that's precisely the point.
In fact, these unconventional creatures are already making significant waves in the toy industry. According to an October 2026 report from Licensing.biz, Fuggler has become the world's second-largest plush brand, citing Circana data, and has experienced explosive growth across retail and social media.
So, could Fugglers become the next Labubu? Here's why these bizarre monsters might be the next must-have collectible.
What Are Fugglers, the Funny-Ugly Monsters Taking Over Toy Stores?
Fugglers aren't your typical cuddly stuffed animals. Unlike traditional teddy bears designed to look sweet and comforting, Fugglers proudly embrace their imperfections.
© FugglersSome have enormous mouths filled with realistic-looking teeth. Others feature mismatched eyes, unusual body shapes, or exaggerated facial expressions that make them look like they've just been caught doing something suspicious.
Their name comes from the phrase "funny-ugly monsters," which perfectly describes their unusual appeal. But here's something surprising: Fugglers aren't actually new.
The quirky creatures originated in 2010 when British creator Louise McGettrick came across individual denture teeth being sold on eBay. She imagined how funny they would look sewn onto teddy bears and began creating her own unusual plush monsters.
© FugglersWhat started as a handmade experiment eventually developed into an international toy brand.
In 2018, toy company Spin Master acquired the rights to Fugglers. Addo Play subsequently helped expand the collection, and ZURU secured licensing rights in 2024. More than 15 years after their creation, these strange little creatures are finding a much bigger audience.
Why Are Fugglers Becoming So Popular in 2026?
One reason Fugglers are attracting attention is that they fit perfectly into the growing appetite for unconventional collectibles. For years, cute toys dominated the market. But recent trends suggest that consumers are increasingly interested in characters that look a little unusual.
© FugglersLabubu helped bring the "ugly-cute" aesthetic into mainstream fashion, and Fugglers take that concept even further. Their appeal lies in their personalities. They're deliberately awkward, unpredictable, and impossible to mistake for ordinary stuffed animals.
There's also the entertainment factor. Unboxing a plush toy with an unsettling grin is naturally more surprising than opening another conventional teddy bear.
And in the age of TikTok, surprise can be a powerful selling point. The numbers are becoming difficult to ignore. According to the October 2026 Licensing.biz report, Fuggler has surpassed 1.9 million social media followers, generated more than 20 billion views across platforms, expanded into more than 100 markets, and developed a collection featuring over 650 characters.
Fugglers vs. Labubu: What's the Difference?
Although both toys embrace unusual appearances, Fugglers and Labubus have distinctly different personalities. Labubu, created by Hong Kong-born artist Kasing Lung, became a global fashion phenomenon through Pop Mart's collectible figures, plush charms, and surprise blind boxes.
Its signature pointed ears, toothy grin, and mischievous expression helped make it an instantly recognizable accessory.
© Fugglers
© MediaNews Group/Orange County ReFugglers, on the other hand, lean heavily into absurd humor.
Where Can You Buy Fugglers in 2026?
Fugglers are becoming increasingly accessible to shoppers. The brand's retail distribution includes major names such as Walmart, Target, Costco, Tesco, Smyths, and Amazon, although availability varies by market and product collection.
In February 2026, Good Housekeeping reported on the arrival of larger Fuggler plush toys at Costco, highlighting the enthusiastic reactions from shoppers on social media.
