Selena Gomez
Beauty

Selena Gomez (Rare Beauty)

The singer and businesswoman decided to use her platform to build a company that helps others embrace uniqueness and have access to mental health resources

Selena Gomez is known for being one of the most recognizable singers and actresses of modern times. Still, when in 2020 she announced that she would be venturing into the beauty industry with a makeup line with products that are about “embracing your own uniqueness,“ beauty lovers rejoiced.

In the Summer of the same year, she introduced Rare Beauty, a line with the mission of “breaking down unrealistic standards of perfection.” According to the brand, “this is makeup made to feel good in, without hiding what makes you unique—because Rare Beauty is not about being someone else, but being who you are.”

Selena Gomez Rare Beauty©Rare Beauty

“Being rare is about being comfortable with yourself. I’ve stopped trying to be perfect; I just want to be me,” Selena Gomez says in the video posted on her social media.

“I think Rare Beauty can be more than a beauty brand. I want us all to stop comparing ourselves to each other and to start embracing our own uniqueness. You’re not defined by a photo, a like, or a comment. rare beauty isn’t about how other people see you; it’s about how you see yourself.”

Besides offering high-quality products, Gomez is extending her philanthropic work to her brand. The star decided to allocate 1% of Rare Beauty’s annual sales to the Rare Impact Fund. A fundraiser created to expand mental health services in underserved communities. “I think Rare Beauty can be more than a beauty brand—it can make an impact. I want us all to stop comparing ourselves to each other and just start embracing our own uniqueness,” said the founder.


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