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Latino beauty founders you can find on thirteen lune
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Support Latino beauty founders by shopping on thirteen lune


Celebrate Hispanic Heritage Month by purchasing the best selling products from these Latine brands


Bomba, Lulu Cordero© Courtesy
Shirley GomezSenior Writer
Andrea PérezDeputy Editor - U.S.
OCTOBER 12, 2022 3:45 PM EDTOCT 12, 2022, 3:45 PM EDT

We are in the last week of Hispanic Heritage Month, but the support for our compatriots (Nuestros paisanos!) will continue today and always. Beauty lovers can indulge in fab products while supporting Latin-own brands and founders of color. As an exercise, we can also make a habbit the celebration of our heritage while uplifting and supporting businesses, creators, and founders from our beloved community.

For starters, you can join thirteen lune’s mission of helping in the discovery of beauty brands created by Black and Brown founders that resonate with people of all colors. This e-commerce website was designed to provide each brand with a platform to educate and engage a wider audience.

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Commenting on the Latin-owned brands on the site, Co-Founder Nyakio Grieco said, “thirteen lune provides a joyful discovery of BIPOC-founded brands in one streamlined shopping experience. Our Latinx community of brands and founders has brought significant innovation and authentic heritage to our thirteen lune family. Through digital and live programming throughout the year, we’re proud to showcase their enormous talent and dynamic products.”

Below we introduce you to 12 Latinos that founded successful beauty brands available on thirteen lune. Scroll down to learn about their companies and best-selling and luxurious skin, hair and body products.

Bomba, Lulu Cordero© Courtesy

Bomba: Lulu Cordero

About the Brand: Created with coffee, rosemary, and castor oil to boost growth and maintain volume in curls, Bomba Curls taps rich generational beauty secrets from founder Lulu Cordero’s Afro-Dominican heritage.

Best Selling Product: Forbidden Hair Oil

Nopalera, Sandra Velasquez© Courtesy

Nopalera: Sandra Velasquez

About the Brand: Nopalera was founded by Sandra Velasquez to elevate and celebrate Latin culture. Their products are inspired by the beauty and richness of Mexico.

Best Selling Product: Cactus Flower Exfoliant

Prados, Cece Meadows© Courtesy

Prados: Cece Meadows

About the Brand: Prados Beauty is an inclusive and uplifting beauty brand, founded by Cece Meadows, that inspires people through the lens of Indigenous communities.

Best Selling Product: Prados x Steven Paul Judd Eyeshadow O.G. Palette

Lunar Beauty, Manny MUA© Courtesy

Lunar Beauty: Manny MUA

About the Brand: Lunar Beauty was founded by beauty veteran Manny Mua and features custom, cruelty-free cosmetic formulas, and products that serve everyone.

Best Selling Product: Outer Dimension

Joanna Vargas© Courtesy

Joanna Vargas

About the Brand: Clean skincare that breathes life and vitality into aging or imbalanced skin. Created by celebrity esthetician, Joanna Vargas.

Best Selling Product: Daily Serum

Gloryscent, Rafaela Gonzalez© Courtesy

Gloryscent: Rafaela Gonzalez

About the Brand: A pro-melanin skincare brand founded by Rafaela Gonzalez, created to facilitate the journey to healthy radiant skin by protecting the skin from environmental aggressors.

Best Selling Product: Total Body Serum

Madame Gabriela, Gabriela Navejas© Courtesy

Madame Gabriela: Gabriela Navejas

About the Brand: Founder Gabriela Navejas creates simple essential colors made from well-considered ingredients that hydrate, nourish, and plump the lips.

Best Selling Product: Lipstick

Republica, Julissa Bermudez© Courtesy

República: Julissa Bermudez

About the Brand: Born and inspired by the Dominican Republic - república skin shares the rich heritage of sensually radiant skin with clean body care, inspired by nature. Indulge in skin sweet as sugar.

Best Selling Product: Sugar Body Polish

Leland Francis, Dillon Pena© Courtesy

Leland Francis: Dillon Peña

About the Brand: Luxury, non-toxic and vegan skincare and candles developed by makeup artist Dillon Peña.

Best Selling Product: The Luxe Lotion

Ere Perez© Courtesy

Ere Perez

About the Brand: Natural skincare and makeup by Ere Perez that celebrates rich Mexican culture and uses powerful ingredients like beets, avocado, aloe vera, and quinoa.

Best Selling Product: Beetroot Cheek + Lip Tint

Joaquina Botanica, Giovanna Campagna© Courtesy

Joaquina Botánica: Giovanna Campagna

About the Brand: Founded by Giovanna Campagna, Joaquina Botanica is a line of powerfully clean and refreshingly vibrant skincare powered by clinically proven and luscious botanicals indigenous to Latin America.

Best Selling Product: Orquídea + Vitamin C Hydrating Glow Oil

Vamigas, Christina Kelmon© Courtesy

Vamigas: Christina Kelmon

About the Brand: VAMIGAS is clean skin care, hair care, and beauty brand created by Latinas using botanicals from Latin America. Christina Kelman, one of the few Latina investors in Silicon Valley and CEO of the makeup brand Belle en Argent, has created a skincare brand, Vamigas, that aims to reclaim the clean beauty ingredients of her ancestors.

Best Selling Product: Olinda Cleanser

© ¡HOLA! Reproduction of this article and its photographs in whole or in part is prohibited, even when citing their source.

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