Sign up to our newsletter and don’t miss a thing!

Meet six women making waves in the spirits industry
HOLA! celebrates these women challenging the status quo this a male-dominated field
As we celebrate Women’s History Month, it’s important that we take time to recognize and celebrate the remarkable achievements of women who have taken risks and broken barriers in the male-dominated Spirits and Alcohol industry. For this reason, we want to introduce you to six exceptional women making waves, pushing boundaries, and demonstrating their expertise and innovation in this field.
Christina Milian, Jenni Rivera and more: 6 women-owned spirits companies you need to know about
Hispanic and Latinx business owners you can support the entire year
From master blenders and distillers to founders, these women have paved the way for future generations by challenging the status quo and creating a more inclusive and diverse industry. Let’s acknowledge their hard work, dedication, and impact and celebrate their contributions to the spirits industry and beyond.
Scroll down to meet these ladies and raise a glass to their success!

Lorena Vasquez, Master Blender, Ron Zacapa
Lorena Vasquez, who is an HOLA! Latina Powerhouse is a master blender and the first woman to hold the title of Master Blender of Ron Zacapa, one of the world’s most prestigious rum brands. With over 35 years of experience in the spirits industry, Lorena is responsible for creating the unique flavor profiles of Ron Zacapa’s premium rums, using a blend of rums aged up to 25 years.
She is also passionate about sustainability and has implemented various eco-friendly initiatives in the production process of Ron Zacapa. Through her work, Lorena inspires more women to enter and excel in the spirits industry.

Nicole Young, Frisky Whiskey
Nicole Young is a groundbreaking entrepreneur known for being the first and only Black woman to own a flavored whiskey brand. Her brand, Frisky, is crafted from 100% premium whiskey and uses a breakthrough formula that enhances the naturally occurring whiskey notes with the purest caramel and natural vanilla.
Through her dedication to her craft and commitment to excellence, Nicole’s has earned her brand recognition as the highest-rated flavored whiskey ever, with a taste score of 95 out of 100.

Yola Jimenez, Yola Mezcal
Yola Jimenez is a Mexican-American entrepreneur and co-founder of Yola Mezcal, a sustainable and socially responsible mezcal brand. Yola’s passion for creating a high-quality and eco-friendly mezcal has earned her recognition as a trailblazer in the spirits industry. Yola Mezcal is made using traditional methods and ingredients sourced from her family’s land in Oaxaca, Mexico.
Yola Mezcal also established an annual festival in Los Angeles called YOLA Día, which features women-identifying musicians, artists, chefs, and activists, to promote inclusivity, inspire change, and celebrate the achievements of talented pioneers.
Sign up to our newsletter and don’t miss a thing!