new dress code

NYFW 2026 just made preppy style cool again


Across the Spring 2027 shows and the streets of Manhattan during NYFW in September 2026, familiar preppy fashion signatures kept appearing



Jennifer Lopez was all smiles as she enjoyed brunch with one of her children, Oskar, formerly known as Emme, and friends at Dante restaurant in the West Village. © Backgrid/The Grosby Group
Shirley GomezSenior Writer
SEPTEMBER 17, 2026 11:09 AM EDT

New York Fashion Week has a new dress code, and it looks suspiciously like something pulled from an exceptionally stylish prep-school closet. Across the Spring 2027 shows and the streets of Manhattan during NYFW in September 2026, familiar preppy fashion signatures kept appearing: pleated skirts, rugby stripes, Oxford shirts, sweater vests, loafers, polos, roomy blazers, and plenty of red, white, and navy.

But this isn't the buttoned-up preppy style associated with perfectly coordinated country-club wardrobes. The 2026 version is looser, sexier, and considerably less concerned with following the rules.

Cleopatra zu Oettingen-Spielberg is seen wearing a black double breasted blazer from Carolina Herrera© Getty Images
Cleopatra zu Oettingen-Spielberg is seen wearing a black double breasted blazer from Carolina Herrera

The strongest evidence came from Tommy Hilfiger, who returned to The Plaza Hotel for his Spring 2027 show and described his approach as "modern prep." His collection revisited red, white, and navy Americana while remixing rugby shirts, sailing jackets, plaid, and collegiate staples. 

That runway moment wasn't happening in isolation. J. Press brought Ivy style to NYFW and reintroduced womenswear for the first time since the 1960s, while fashion-week guests turned traditional prep pieces into far more individual street-style combinations. 

Farina Maria Pavel is seen wearing a black turtleneck sweater from Massimo Dutti; a red green and navy tartan mini skirt from La Farestia; black sheer tights; black leather knee high boots from Massimo Dutti© Getty Images
Farina Maria Pavel is seen wearing a black turtleneck sweater from Massimo Dutti; a red green and navy tartan mini skirt from La Farestia; black sheer tights; black leather knee high boots from Massimo Dutti

Preppy fashion is officially having its New York moment.

Why Preppy Style Is Taking Over NYFW 2026

There is a noticeable difference between this revival and the ultra-polished prep cycles of the past.

At Tommy Hilfiger's Plaza show, collegiate style met sportswear. Oversized rugby shirts appeared with pleated skirts, quarter-zips slipped beneath blazers, and traditional Oxford blue and chino beige were punctuated with brighter yellow and red. Hilfiger summed up the mood backstage: "Preppy is back in the zeitgeist."

Natalia Bryant attends the Tommy Hilfiger fashion show during New York Fashion Week: The Shows at the Plaza Hotel on September 10, 2026 in New York City.© GC Images
Natalia Bryant attends the Tommy Hilfiger fashion show during New York Fashion Week

The location made the message even clearer. The Plaza is practically shorthand for uptown New York polish, yet the collection deliberately mixed that heritage with a younger, more casual attitude. The brand characterized the concept as "Plaza Prep," built around the meeting of uptown tradition and downtown cool. 

That tension is exactly what makes preppy style feel interesting again.

Instead of wearing a blazer, pleated skirt, and loafers as one perfectly coordinated uniform, NYFW's fashion crowd is breaking those pieces apart and pairing them with unexpected proportions, denim, bare legs, oversized layers, and sharper accessories.

The Celebrity Preppy Outfits Worth Copying

The photos from fashion week show just how broad the new prep vocabulary has become.

One of the clearest takes is the red, navy and white collegiate outfit. Here, Paris Hilton wore, a cable-knit V-neck vest, pleated navy mini and striped cardigan could easily veer into literal school-uniform territory. Instead, sheer tights, embellished pumps, narrow sunglasses and a whimsical dog-shaped handbag turn the look into playful fashion-week dressing.

Paris Hilton on September 12, 2026.© Abaca Press
Paris Hilton on September 12, 2026.

It's prep with a wink.

The second outfit takes the opposite approach. A striped polo-style knit worn with loose blue jeans and a black leather jacket strips prep down to its most casual ingredients. The combination is particularly useful because it doesn't require buying an entirely new wardrobe. A striped knit or polo, straight- or wide-leg jeans, loafers, and an oversized leather jacket can deliver the same effect.

That relaxed styling reflects the broader direction of the Spring 2027 season. Vogue noted that Hilfiger's classics were deliberately remixed and modernized rather than simply reproduced from the brand's 1980s and 1990s archive. 

Sweaters and Shorts Are the Unexpected Preppy Pairing

Another standout NYFW formula is deceptively simple: oversized knit plus shorts.


Jennifer Lawrence was seen in New York City wearing a vibrant teal relaxed-fit crewneck sweater with a pale peach slip skirt and Sperry boat shoes. © Backgrid/The Grosby Group
Jennifer Lawrence was seen in New York City wearing a vibrant teal relaxed-fit crewneck sweater with a pale peach slip skirt and Sperry boat shoes.

In the third photo, a roomy turquoise crewneck sweater is paired with pale fluid shorts, boat shoes, dark sunglasses and gold jewelry. Nothing matches in the traditional prep-school sense, yet virtually every individual component belongs to the broader preppy vocabulary.

The oversized proportions are what bring it into 2026. Instead of a fitted cashmere sweater tucked neatly into tailored shorts, the knit hangs casually over the waistband. Rolled sleeves make it feel even less precious.

It's also an easy transitional dressing trick. New York's September weather doesn't always cooperate with fall fashion, so pairing substantial knitwear with bare legs offers a practical compromise.

Wide-Leg Jeans Are Giving Preppy Style a New Silhouette

Denim is playing an equally important role.

 Anna Winter is seen wearing a gray wool sleeveless sweater vest from Black Palms over a light blue cotton shirt from Mother; light blue wide-leg trousers from Agolde; black leather loafers from Prada© Getty Images
Anna Winter is seen wearing a gray wool sleeveless sweater vest from Black Palms over a light blue cotton shirt from Mother; light blue wide-leg trousers from Agolde; black leather loafers from Prada

JLo pairs dramatically wide jeans with an oversized blue sweater layered over a crisp white collared shirt. A black belt, woven clutch, sunglasses, and high heels sharpen the otherwise relaxed combination.

This is where 2026 prep starts moving away from the skinny chinos and cigarette pants historically associated with the aesthetic.


Jennifer Lopez was all smiles as she enjoyed brunch with one of her children, Oskar, formerly known as Emme, and friends at Dante restaurant in the West Village. © Backgrid/The Grosby Group
Jennifer Lopez was all smiles as she enjoyed brunch with one of her children, Oskar, formerly known as Emme, and friends at Dante restaurant in the West Village.

Volume matters.

Ralph Lauren's Spring 2027 collection similarly played with the contrast between refined pieces and everyday denim, including ornate jackets styled with jeans and more traditional tailoring juxtaposed against casual American staples. 

The result isn't "old money" cosplay. It is classic American sportswear being pulled apart and rebuilt around contemporary silhouettes.

The Sweater Vest Is Back, but It Looks Different

Perhaps no garment announces "preppy" faster than a sweater vest.

Bella Hadid is all smiles while leaving the Greenwich hotel during New York Fashion Week. © Backgrid/The Grosby Group
Bella Hadid is all smiles while leaving the Greenwich hotel during New York Fashion Week.

A gray sleeveless knit layered over a sharply collared white shirt is recognizable Ivy League territory, but the fitted mini silhouette, sculptural draping, narrow sunglasses, and sleek shoulder bag push it somewhere more fashion-forward.

J. Press's NYFW presentation approached the same conversation from a heritage perspective. Its womenswear included Oxford shirts, Fair Isle and Shaggy Dog sweaters, blazers, tweed jackets and pleated skirts, with many looks embracing a borrowed-from-the-boys sensibility. 

Rather than eliminating prep's history, designers are making the historical references part of the appeal.

Blazers, Denim and Loafers Are the Easiest NYFW Formula

This oversized navy double-breasted blazer is layered over a pale blue button-down and denim mini, then finished with pointed black loafers and a structured mini bag.

Coco Jones at The Tommy Hilfiger Show Spring Summer 2027 during NYFW in NYC on September 10, 2026© Media Punch/The Grosby Group
Coco Jones at The Tommy Hilfiger Show Spring Summer 2027 during NYFW in NYC on September 10, 2026

Every piece is recognizable. The proportions make it current.

That approach also showed up among guests at the J. Press presentation, where navy blazers appeared with faded denim and loafers, while ties, sweater vests, Oxford shirts, varsity cardigans and rugby stripes were styled in increasingly individual ways. 

 Gigi Hadid was spotted out in New York City wearing a striped polo shirt with jeans, loafers, and a brown leather jacket. She stepped out showcasing a casual street style look while walking in the city.© Backgrid/The Grosby Group
Gigi Hadid was spotted in New York City wearing a striped polo shirt with jeans, loafers, and a brown leather jacket. She stepped out, showcasing a casual street-style look while walking in the city.

Vogue's broader NYFW street-style coverage also documented a season defined by experimentation and stronger use of color, suggesting that the return to classics isn't translating into conservative dressing.

How to Wear the NYFW 2026 Preppy Fashion Trend

The easiest way to make modern preppy style work is to resist wearing every prep staple simultaneously.

Start with one recognizable piece, such as a rugby shirt, Oxford button-down, sweater vest, pleated skirt, or navy blazer. Then introduce something that disrupts its expected styling.

Media Image© Getty Images
Media Image© Getty Images

A rugby shirt can meet tiny denim shorts and pointed heels. Creator Quenlin Blackwell did exactly that before Tommy Hilfiger's show, combining an oversized red-and-navy rugby, white button-down, denim shorts, and white pointed pumps.

A sweater vest can become a mini dress. An oversized blazer can replace a jacket over denim. A prim pleated skirt can work with a chunky cardigan or sporty knit. Boat shoes and loafers can ground oversized sweaters instead of tailored trousers.

Patricia Wirschke is seen wearing brown argyle short sleeve knit top from Uniqlo over a white T shirt from Uniqlo; blue wide leg jeans from Uniqlo; brown suede loafers from Miu Miu; a brown leather Kelly 40 handbag from Hermes© Getty Images
Patricia Wirschke is seen wearing brown argyle short sleeve knit top from Uniqlo over a white T shirt from Uniqlo; blue wide leg jeans from Uniqlo; brown suede loafers from Miu Miu; a brown leather Kelly 40 handbag from Hermes

The point isn't to look as though you're heading to class at an imaginary boarding school.

It's to borrow the codes and mess with them.