high-profile fans

Lauren Sánchez Bezos and Jeff Bezos attended FIFA World Cup match before heading to the Sun Valley Conference


Although Team USA's World Cup campaign ended with defeat, the match showcased the growing popularity of soccer in the United States


© Getty Images
Shirley GomezSenior Writer
JULY 8, 2026 8:01 PM EDT

Lauren Sánchez Bezos was among the high-profile fans cheering on the United States as the national team faced Belgium in the FIFA World Cup Round of 16 at Seattle Stadium. While the result did not go America's way, Sánchez made the most of the occasion by documenting the experience with patriotic Instagram posts and courtside-style snapshots from the packed venue. 

Ahead of kickoff, Sánchez took to Instagram wearing a Team USA jersey as she embraced the electric World Cup atmosphere in Seattle, the city where Amazon founder Jeff Bezos built the company's global headquarters.

Jeff Bezos and Lauren Sánchez during the FIFA World Cup 2026 Round of 16 match between USA and Belgium at Seattle Stadium© FIFA via Getty Images
Jeff Bezos and Lauren Sánchez during the FIFA World Cup 2026 Round of 16 match between USA and Belgium at Seattle Stadium

"So excited USA!!!!!!" she wrote alongside a photo featuring herself and a friend, both dressed in United States jerseys.

Lauren Sánchez Bezos proudly supported Team USA at the FIFA World Cup.© Lauren Sánchez Bezos
Lauren Sánchez Bezos proudly supported Team USA at the FIFA World Cup.

She later shared another post with her son, Evan, who also sported a Team USA kit. Keeping the message short and energetic, Sánchez captioned the photo: "LFG USA!"

Lauren Sánchez Bezos proudly supported Team USA at the FIFA World Cup Round of 16 in Seattle, sharing spirited Instagram posts with her son Evan before watching the match alongside Jeff Bezos.
© Lauren Sánchez Bezos
Lauren Sánchez Bezos proudly supported Team USA at the FIFA World Cup Round of 16 in Seattle, sharing spirited Instagram posts with her son Evan before watching the match alongside Jeff Bezos.

The posts quickly drew attention from her more than 1.1 million Instagram followers as fans joined her in rallying behind the American squad.

Jeff Bezos Appears During Live Broadcast

Jeff Bezos joined his wife in the stands and was spotted during the live television broadcast as cameras panned across the celebrity-filled crowd.

Jeff Bezos and Lauren Sánchez during the FIFA World Cup 2026 Round of 16 match between USA and Belgium at Seattle Stadium on July 06, 2026 in Seattle, Washington. (Photo by Soobum Im - FIFA/FIFA via Getty Images)© FIFA via Getty Images
Jeff Bezos and Lauren Sánchez during the FIFA World Cup 2026 Round of 16 match between USA and Belgium at Seattle Stadium.

The couple watched from the stands as the United States' World Cup journey came to an end following a 4-1 defeat to Belgium in the knockout stage. Despite the disappointing result, the atmosphere inside Seattle Stadium remained one of the tournament's biggest spectacles, with thousands of supporters creating an unforgettable backdrop, as reported by Yahoo Sports.

Seattle Welcomes a Star-Studded Crowd

The Round of 16 matchup attracted an impressive lineup of celebrities from sports, music, and business.

Among those in attendance were Seattle Seahawks head coach Mike McDonald and Eddie Vedder, both showing their support during one of the tournament's most anticipated knockout matches.

Tim Ream (L) #13 and Sebastian Berhalter #14 of the United States lament after a 4-1 loss in the FIFA World Cup 2026.© ISI Photos via Getty Images
Tim Ream (L) #13 and Sebastian Berhalter #14 of the United States lament after a 4-1 loss in the FIFA World Cup 2026.

Seattle has played a major role throughout the World Cup, with the city's passionate soccer culture and world-class facilities making it one of the tournament's marquee host locations.

A Memorable Day Despite the Result

Although Team USA's World Cup campaign ended with defeat, the match showcased the growing popularity of soccer in the United States, drawing celebrities, business leaders, athletes, and entertainers to Seattle.

For Lauren Sánchez Bezos, the day was about celebrating the national team alongside family. Her Instagram updates captured the excitement before kickoff.