Barron Trump launches his drink brand with a markedly different approach than his siblings

Barron Trump is officially in the energy drinks market. The 20-year-old son of Donald and Melania Trump is the director and one of the co-founders of Sollos, a yerba mate brand that announced some of its flavors and prices earlier this month. 

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According to its website, a 12-pack of Sollos drinks is listed for $39. There are various flavors, with the brand unveiling a pineapple + coconut flavor. It's currently the only option that's available.

The drink can be purchased online, through Amazon, and in convenience stores, with it officially launching this past May. CNN reported that there was a large launch party hosted in West Palm Beach. 

"It all started in a cabana, with a simple goal: create a beverage that actually complements life in the Sunshine State," reads the website's product description. It then describes its drink as "something refreshing after a surf session, energizing enough to carry you through a tennis set, and crafted with organic ingredients." 

Barron is listed as Sollos' director, but it's unknown what specific role he plays.

Over the past year, Barron has been involved in different business ventures. Aside from Sollos, he's also a part of his family's cryptocurrency business, World Liberty Financial, where he's listed as one of the co-founders alongside his father, Donald Trump, and his brothers, Donald Jr. and Eric. 

An approach to celebrity in the line of his mother

© Win McNamee

Barron Trump comes from a family of notorious figures, but he's taken a different approach to fame and celebrity. Unlike his most prominent siblings, Ivanka and Donald Jr., who have curated social media personas and attend numerous events, podcasts, and engagements, or like his sister Tiffany and niece Kai Trump, who maintain active social media profiles showcasing their lifestyle, friendships, and relationships, Barron opts for privacy. 

Very little is known about Barron and his personal life, with him becoming a mysterious figure that many would like to know more about, like his mother, Melania Trump.

As he's grown up, Barron has attended key events in support of his father, yet he's never been featured on podcasts or had access to social media. What his family has shared of him is that he's a student from NYU and is currently attending classes at the Washington D.C. campus. He attends school and is based in the White House, where he also lived during his father's first term as President.

© Chip Somodevilla