EMO QUEEN

North West debuts dramatic face piercings in new music video


North loves to express herself


Photo © 2026 Backgrid/The Grosby Group

EXCLUSIVE
 
 New York, Feb 14, 2026

Kim Kardashian and Kanye West's daughter North West spotted shopping with her best friends at Alexander Wang in Soho, New York during surprise NYC visit.

Pictured: North West© Backgrid/The Grosby Group
Jovita TrujilloSenior Writer
MAY 2, 2026 2:43 AM EDT

North West is adding to her piercing collection. The 12-year-old daughter of Kim Kardashian and Kanye West has been experimenting with both fake and real accessories, and in a new music video for her song “#n0rth4ev," she debuted what looks like dermals below her eyes and on her nose.

She's had critics since birth © YouTube: North West
She's had critics since birth

It’s unclear if the new jewelry is real, but it’s probably safe to assume they’re fake. She’s shared videos wearing fake piercings on her face in her viral TikTok content.

North West - #N0rth4evr (Official Music Video)

North does have other piercings, though. She debuted her first finger piercing in 2025. Then, on February 5, she showcased more than a dozen piercings across her hands and fingers.

At least three were on her fingers, with additional studs and spikes decorating her hands and wrists. It’s unclear which of the piercings are real.

Kim reflected. “She has a really unique style. She puts me on to so many brands, like she just loves what she loves."© NorthWest/IG
North has the public judging

The original piercing, a dermal or single-point piercing, which lies flat against the skin and lacks a separate entry and exit point, sparked immediate backlash, with critics claiming it was too painful and risky for a pre-teen. But North has made it clear she is committed to the piercing life. 

North loves piercings© YouTube: North West
North loves piercings

She even celebrated the look in a song collaboration with her father, titled “Piercing on My Hand (Ye’s Version),” rapping, “Piercing on my hand, the other holding bands,” and “I’m not sure I’m crazy / I want more piercings and tats / I love blue hair put it in some plaits.”

Km defends North 

Why Hermès said “no” to North West: the $80K Mini Kelly bag Kim Kardashian tried to buy© Robert Kamau
North has grown up before our eyes

North has been under a microscope since she was born. As the daughter of two of the most famous people in the world, people have always been fascinated by her upbringing.

North West© @northandkim
North West's starter piercings

When it comes to expressing herself, Kim has made it clear she’s going to let North experiment. Speaking on Call Her Daddy, she explained, “She has a really unique style. She puts me on to so many brands, like she just loves what she loves. And it’s just really fun to see someone be so creative. And also know herself so much.”

The mother of four acknowledged the challenges of parenting under public scrutiny, admitting that she makes mistakes in front of the world but asking for a “little bit of grace.” After the corset backlash she shared, “I’m like, okay, we’re never wearing that again. Unfortunately, we made that mistake in front of the whole world. As a mom, you’re kind of like learning at the same time.”

At just 12 years old, North West continues to dominate conversations around youth fashion, music, and self-expression. Her latest viral moment came from TikTok, where she appeared wearing 14K white gold grills© Kim and North/TikTok
At just 12 years old, North West has learned to express herself

When North posted photos showing off fake piercings and face tattoos for a Halloween costume as “Opium Powerpuff girls,” they got immediate backlash as usual. The duo responded on TikTok, “This is such a non-issue.”

That confidence was on full display during the first weekend of Coachella 2026 in Indio, where North West emerged as one of the most talked-about attendees despite not officially performing. to a otros asistentes.© Backgrid/The Grosby Group
North was at Coachella 2026

Kim later clarified the situation, explaining that the piercings and tattoos were not real, recounting North’s reaction to online criticism. “I mean, this whole thing about how horrible it is and it's disturbing. And [North] was like, ‘I don't get it. It's like a Halloween costume. It's all fake."

North has also made her voice heard. In a January TikTok, she shared a compilation video of people making bad reactions with the caption, "Me every time I see a grown adult talk shit about North West bc of her style and piercings." 

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