Andrea Trujillo

Andrea Trujillo knows that getting business leaders to recognize the economic influence of U.S. Latinos is only part of the challenge. What matters is what they do with that knowledge. As chief marketing officer and partner at Velocity, she is helping create opportunities for entrepreneurs, investors, and major companies to turn that influence into business.

The idea took center stage in Los Angeles, where Velocity took the stage on October 7–9, 2026, with an ambitious program at L.A. Live. Alongside conversations about artificial intelligence, marketing and the creator economy, the event’s agenda offered opportunities to explore venture capital, connect business buyers with sellers and meet emerging Latin beauty entrepreneurs. For Trujillo, these are the kinds of connections that can lead to meaningful commercial opportunities.

Her understanding of how people connect with businesses comes from an unusually varied career. A graduate of the University of Massachusetts Amherst's Isenberg School of Management, she began in advertising at TBWA/Chiat/Day before joining DailyCandy as one of its first 25 employees, helping develop the digital newsletter's relationship with its audience.

© Courtesy

In 2009, she decided to try something different. She opened A.sweeT. in Beverly Hills, a boutique that sold fashion alongside candy. She ran the store for six years before moving into consulting and later joining Clique Media, where she worked on lifestyle marketing projects, including a coffee pop-up that brought the brand experience into the real world.

Her career took a significant turn at L’ATTITUDE, where she became chief marketing officer and helped bring greater attention to the economic contributions of U.S. Latinos. She understood that businesses needed to recognize the diversity of the community instead of relying on familiar cultural stereotypes.

In 2025, Trujillo was selected as a judge for the Hispanic Marketing Council’s awards and helped launch Velocity’s first event in Los Angeles. The gathering brought together business leaders, investors and influential figures to discuss everything from Latino purchasing power to media and women’s sports, an industry whose growing popularity is attracting increasing business interest.

© Stefanie Keenan

Velocity’s 2026 edition brought those conversations closer to the decisions that shape businesses. For Trujillo, the opportunity is much bigger than persuading companies to market differently. It’s about making sure Latino entrepreneurs and consumers are considered when investments are made, businesses expand, and new industries emerge.

As the American marketplace continues to change, Trujillo wants to help the people driving much of that change have a place at the table.