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Camila Coelho started posting makeup tutorials in 2010, while working behind a Dior beauty counter at Macy’s in Boston. The Brazilian teenager had moved to the United States and initially made the videos for friends and family. They quickly found a much larger audience, first in Portuguese and then in English, opening a path that would eventually take her from YouTube to fashion weeks, beauty campaigns and businesses of her own.
Coelho became a familiar face in fashion at a time when creators were only beginning to enter spaces traditionally reserved for models, editors and celebrities. Dior invited her to an haute couture show, Glamour Brazil put her on its cover and, in 2018, Lancôme chose her for its first product collaboration with an influencer.
In 2019, she took the next step with the Camila Coelho Collection for Revolve. What began as ready-to-wear has since expanded into swimwear, while staying close to the feminine, body-conscious style her followers have long associated with her. In 2026, the collection has continued with structured sets, fluid dresses, swimwear, linen and lightweight summer pieces designed for a wardrobe that can move from vacation to a night out.
© Aurore MarechalIn late 2025, Coelho teamed up again with Brazilian designer Patricia Bonaldi, founder of PatBO, for their second capsule collection. The collaboration included beachwear, resortwear and everyday pieces, bringing PatBO’s signature handcrafted details into Coelho’s glamorous, feminine style.
That year also brought an important recognition of Coelho’s staying power. She was named to the 2025 TIME100 Creators list, fifteen years after uploading her first YouTube tutorials, and was the only Brazilian included.
Fashion is only one side of what she has built. Coelho is also the founder of Elaluz, the beauty company she launched in 2020. Its name means “she’s light” in Portuguese, a connection to Brazil and to the beauty world where her career began.
© Gonzalo MarroquinCoelho once told ¡HOLA! USA that confidence was the first thing she wanted women to feel when wearing her clothes, because what we put on can change our mood. That idea still runs through what she creates today, whether it is a dress, a swimsuit or a beauty product.
In 2026, what began with makeup tutorials for friends and family has become two businesses with her name and point of view behind them. Coelho was early to the creator world, but what makes her story interesting now is that she has built something designed to last beyond it.
