Ela Taubert

Ela Taubert went from an emerging singer-songwriter from Bogotá to a Latin Grammy Best New Artist winner with a song about heartbreak. “¿Cómo Pasó?” reached No. 3 on Spotify’s global chart in 2024 and went platinum in the United States and Mexico, introducing a young Colombian artist who writes openly about love, uncertainty and the thoughts that are sometimes easier to put into a song than say out loud.

That November, Taubert found herself performing that song with Joe Jonas at the Latin Grammys. The moment carried a personal connection: she had been singing his music when she was 10. Her debut album, Preguntas a las 11:11, built on that breakthrough with songs inspired by heartbreak, questions and the familiar ritual of making a wish at 11:11. The album earned RIAA Gold certification and was named among Rolling Stone’s best albums of 2025.

© Jason Koerner

Success could have given Taubert every reason to stay with the formula. Instead, she closed the 11:11 era in 2026 and began sharing music that feels a little looser and less concerned with being “perfect.” “La Gente Cambia” was written as an open letter to the people she loves. She introduced “Hasta El Fin Del Mundo” at Premios Nuestra Tierra in her hometown of Bogotá, where she also took home Best Female Pop Artist.

Then there is “No Tengo Remedio,” released September 3rd, which might explain Ela better than any award can. The song comes from the very specific experience of liking someone who has no idea just how significant he has become in your head. 

She used to joke with her friends, “él es mi novio, pero él no sabe que es mi novio.” It eventually became material for a song. Taubert readily admits she is a “romántica sin remedio,” and there is something refreshingly unguarded about hearing a young pop singer embrace the crush, the fantasy and even the awkwardness of it.

© Dia Dipasupil

People outside her fanbase are taking notice, too. Vogue Latinoamérica and Forbes both recognized her among their under-30 talents in 2026, and this October she will be part of Billboard Latin Music Week.

For all the attention arriving around her, Taubert still finds songs in very ordinary moments: conversations with friends, an impossible crush, or something she cannot stop thinking about. She may be entering a new era, but she is still the girl who has a crush and tells her friends, “He’s my boyfriend. He just doesn’t know he’s my boyfriend yet.”