Miss Bolivia Valeria Mena reveals plan after Miss Universe and how her grandmother inspired her social project
The Oruro-born beauty, who studied business administration, design and commercial strategy, is open to exploring a career in entertainment after Miss Universe
Only a couple of months remain until one of the most anticipated days of Valeria Mena’s life. Bolivia’s representative at Miss Universe is preparing to take the international stage, and she couldn’t be more excited about what lies ahead.
Valeria was only 15 when she participated in her first beauty pageant. Now, at 24, the Oruro native is preparing to live an experience many aspiring beauty queens dream about, which is representing her country at Miss Universe.
The Oruro-born beauty, who studied business administration, design and commercial strategy, is open to exploring a career in entertainment after Miss Universe
In an interview with ¡HOLA! Américas, Valeria opened up about her journey to the competition, the personal experiences that shaped her social work and a lesser-known passion that has helped her navigate some of the most difficult moments in her life.
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“I’m very excited and grateful to have this opportunity to represent my entire country on one of the world’s most important beauty platforms,” Valeria shared.
Miss Bolivia Valeria Mena reveals plan after Miss Universe and how her grandmother inspired her social project
She holds a degree in Business Administration as well as a degree in Fashion Design, Patternmaking and Dressmaking. She has also studied Commercial Strategy and Innovation and Engineering and Technology Project Management.
Beyond her academic accomplishments and pageant preparation, Valeria has devoted herself to a cause that is deeply personal. Her social initiative, Latidos Dorados, or “Golden Heartbeats,” supports older adults by focusing on their physical and mental well-being while also providing recreational activities.
The inspiration behind the project comes from two of the most important women in her life: her grandmothers.
Valeria was only 15 when she participated in her first beauty pageant.
What do you consider your greatest strengths in this competition?
My greatest strengths will always be my commitment and the authenticity with which I try to live my everyday life, beyond the crown or the sash I wear.
I believe Valeria is a very committed woman who is going to give it her all. And through everything I give, I want to share my purpose, my voice, and the social work I have been doing.
When did you decide you wanted to enter the world of beauty pageants?
The story of how I decided to participate in beauty pageants goes back to when I was very young. When I was 15, I participated in my first pageant, and it was the only one I competed in before this.
That was when I fell in love with pageants, but I wanted to become a well-rounded and highly prepared woman and earn my degree first.
Once I had accomplished that, I said, “I think this is my moment.” I have prepared my entire life for this. I was able to represent my department first and now, thank God, my country.
Has there been a Latina beauty queen who has inspired you?
Yes. I think I’ve learned a little from every beauty queen I’ve had the opportunity to discover through pageants because these platforms allow us to get to know them.
One of the most recent women to inspire me greatly, because of her story and the way she has made an impact on society and her community, is Sheynnis Palacios.
I think she is a clear example of how perseverance and commitment can take you far.
Miss Universe 2023 Sheynnis Palacios, during The 73rd Miss Universe Competition
What has been the biggest challenge you’ve faced throughout this journey?
Getting to know myself completely and being able to identify my weaknesses, but despite them, looking at myself in the mirror and knowing that I’m ready, knowing my worth and what I have to offer the universe.
Obviously, analyzing yourself isn’t an easy task. Sometimes it involves moments when we’re going to feel sad or think that we don’t fit in.
But those are also the moments when we realize that our value lies in those differences, in not being the same as everyone else while still having the ability to shine.
What message do you want to bring to the Miss Universe platform?
I believe all beauty queens have a voice and a message that we stand for on these platforms and international stages. Mine will always be about keeping alive the authenticity that characterizes women.
We are very sensitive beings. I consider myself a very sensitive person and someone who loves life, but I know that within that sensitivity lies my greatest strength: the ability to face life with a great deal of love.
Above all, I want to show love to the people I connect with so they also feel capable of continuing to fight for their dreams and discovering everything they can accomplish if they believe in themselves.
How Valeria Mena’s grandmothers inspired Latidos Dorados
My social project is Latidos Dorados. I work with senior citizens to help give them more dignified lives and create balance in their physical and mental well-being, as well as through recreational activities, so they don’t feel alone or abandoned.
For Miss Universe, what I want to present is Legado, or “Legacy,” which is a way of telling their stories, giving them a voice, and preserving the life lessons they have to share with us.
What inspired you to choose this cause?
The truth is that I’m very close to my grandmothers, and I believe they have been two of the fundamental pillars in my development as a person.
Seeing how society often forgets about this part of our population has always affected me deeply, whether it was seeing an elderly person alone on the street or visiting nursing homes.
And the reality is that many of them, at least in Bolivia, don’t have families. In 80% of nursing homes, the people living there have no family.
Coming face-to-face with this reality and having both the ability and the voice to help change it felt like an opportunity I couldn’t waste.
What advice did your grandmothers give you when they learned you wanted to compete in Miss Universe?
One of my grandmothers left me with the life lesson that everything happens for a reason and that the only thing we need to do is face life with joy and a smile.
My other grandmother taught me the faith I now have in God and the Virgin Mary. When we place ourselves in their hands and do things with love, I believe everything is possible, and paths open up for us.
We are the ones who then have to embrace those opportunities with gratitude and hope.
How Miss Bolivia handles criticism on social media
In the world of beauty pageants, criticism and hate are common, especially on social media. How have you dealt with it, and what advice would you give younger generations?
Ever since I entered the media and became a public figure, my life has changed quite a bit, and I’ve had to become much stronger.
Sometimes it’s easy to say that we shouldn’t pay attention to negative comments, but when you’re the one experiencing them, it becomes a little more complicated.
But where does strength come from? Where does our true human value lie?
In empathy. I think empathy is something we should develop and practice much more: putting ourselves in someone else’s shoes and understanding that hatred and criticism don’t get us anywhere.
Constructive criticism, of course, is different, and I’m always grateful for it. That’s what I try to focus on.
I try to shift my attention so that those people who don’t believe in me, and who don’t even know me, may one day have the opportunity to see everything I’m capable of.
Could Valeria Mena pursue television after Miss Universe?
Valeria’s ambitions may not end when she steps off the Miss Universe stage. Like other beauty queens who have transitioned into television, music and hosting, she is open to exploring opportunities in entertainment.
Many former beauty queens have gone into music, television or hosting after competing in pageants. Have you considered that possibility?
Actually, yes. The day I did my media tour at Telemundo, I was talking about this with my entire team and my organization.
I really loved the work they were doing, and I would love to one day be part of a world and an organization like that.
I love talking and connecting with people, so I’m definitely not ruling it out.
Also, as I mentioned, I’m a very sensitive person and someone who loves life. I also love writing, and I hope to have the opportunity to publish my first book of poetry soon. It will be something I’ll feel very proud to share.
The deeply personal story behind Valeria Mena’s poetry
Valeria’s love of poetry began when she was a child, but writing eventually became much more than a creative outlet. After losing her father, it became a way for her to process grief and transform a day that once felt painfully empty into an opportunity for reflection.
Tell us more about your passion for poetry, and share something about yourself that not many people know.
Ever since I was little, I loved reciting poetry. I started by performing and reciting poems, and that eventually led me to enjoy writing them as well.
Writing allows me to express things beyond what I’m able to say when I’m talking to someone. Being able to sit alone with my thoughts and put them down on paper is priceless to me. I think it’s the place where I’m able to release everything I’m feeling.
Something many people may not know about me is that Sundays bring me a lot of inspiration to relax and write. They’re my favorite days for writing because of something very personal involving my dad.
Before he passed away, we used to do many activities together on Sundays. After he died, Sundays began to feel very empty for me.
So I took that as an opportunity to start writing and to pour out everything I was carrying inside through my words. That’s when I began to enjoy writing even more and truly fell in love with it.