Celeb News

Harper Beckham wants to break the US with the launch her own beauty brand


The brand is reportedly called 'Harlo By Harper Beckham'


Harper Beckham pairs platinum blonde hair in an all-white look during Ibiza family lunch© Samir Hussein/^WireImage
AUGUST 1, 2026 1:10 PM EDT

It looks like beauty entrepreneurship runs in the Beckham family.

Harper Beckham, the 15-year-old daughter of David and Victoria Beckham, is reportedly preparing to her own beauty brand, taking inspiration from her fashion designer mom. According to reports, the brand is expected to debut next year and has already been given a name: Harlo By Harper Beckham.

'Harlo By Harper Beckham' Is Already in the Works

According to The Sun, Harper has been working behind the scenes on the project for some time and helped come up with the brand's name herself.

"Harper has been working on a name with the team working on the brand for a while and came up with Harlo By Harper," a source told the outlet.

The truth behind Harper Beckham's surprise visit to Brooklyn Beckham as David and Victoria Beckham defend daughter© Gilbert Flores
Harper Beckham at the ceremony to honor David Beckham with a star on the Hollywood Walk Of Fame

While an official launch date hasn't been announced, the report claims the goal is to begin rolling out the brand sometime next year.

"Although there is no set date for a launch yet, the aim is to officially start the roll out at some point next year. Victoria has been guiding and supporting Harper every step of the way in this venture," the source added.

The insider also said Harper has the full support of her famous parents.

"Both Victoria and David couldn't be more proud of Harper."

Harper Beckham, Victoria Beckham, David Beckham at Netflix's "Victoria Beckham" world premiere held at Curzon Mayfair on October 08, 2025 in London, England. (Photo by Lia Toby/Variety via Getty Images) © Variety
Harper Beckham, Victoria Beckham, David Beckham at Netflix's "Victoria Beckham" world premiere

The Mirror reported that it has contacted Harper's representatives for comment.

Following in Victoria Beckham's Footsteps

If the reports are true, Harper will be following a path already paved by her mother, who launched Victoria Beckham Beauty in 2019 after establishing herself as a successful fashion designer.

Victoria is reportedly helping Harper navigate the competitive beauty industry while sharing lessons she's learned from building her own fashion and beauty empire.

The former Spice Girls star has been open about the challenges she faced after transitioning from music into fashion.

Victoria Has Spoken Openly About Her Career Struggles

In her Netflix documentary, Victoria Beckham, the designer reflected on how intimidating it was to enter an industry where many people questioned whether she belonged.

"When I first started this fashion business, 18 years ago, I didn't know a lot about the industry. I was scared. I was scared because I loved fashion and it was always my dream, but I knew what people thought. 'She was a pop star, she's married to a footballer. Who does she think she is?'"

Victoria also acknowledged that her business endured years of setbacks before finding its footing.

"The public has read how much my business has struggled over the years and the headlines that I've had. And that's fact, the business has struggled, so I've talked a lot about that (here) but I've fixed those problems now and it's taken a long time.

"We've restructured the business, and for all of these reasons, now is the time to tell my story."

She explained that she has spent years working to move beyond the public perception created during her Spice Girls days.

"I have been so defined by when I was in the Spice Girls, which was only a four-year period in my life, whereas fashion I've been in for coming up to two decades.

Harper Seven Beckham is seen smiling while out shopping in Manhattan's SoHo neighborhood. © Backgrid/The Grosby Group
Harper Seven Beckham is seen smiling while out shopping in Manhattan's SoHo neighborhood.

"Up until recently, I was aware I was still fighting the preconceptions because of my previous career, and always being mindful of the noise and just focusing on building the (fashion and beauty) brand."

Victoria added that earning credibility in the industry has taken years of dedication.

"I've now earned my place in this industry, and I have to work hard to maintain that. The other reason is I love this industry, so if I can use my voice to shine a light on the incredible talents, passion, hard work and just how multifaceted it is, then that's great."

If Harper's reported beauty venture comes to fruition, she'll be launching her brand with guidance from someone who has firsthand experience turning skepticism into success.