Wonderbra icon Eva Herzigová marries Giorgio Marsiaj after 25 years together


After building a life together and raising three children, Eva Herzigová and Giorgio Marsiaj have officially tied the knot in Turin.


Eva Herzigová, the Iconic Wonderbra Model, Marries the Father of Her Children in Turin After More Than Two Decades Together© GC Images
By Cristina Brunetti
JULY 11, 2026 6:33 PM EDT

Supermodel Eva Herzigová, one of the defining fashion stars of the 1990s and early 2000s who rose to international fame through the iconic Wonderbra campaign, has married Italian businessman Giorgio Marsiaj after 25 years together. The couple exchanged vows on Saturday, July 11, in Turin, Italy, with a wedding celebration that unfolded in three parts.

Eva Herzigová and Giorgio Marsiaj tied the knot in Turin after 25 years together and three children.© GC Images
Eva Herzigová and Giorgio Marsiaj tied the knot in Turin after 25 years together and three children.

Inside Eva Herzigová's Intimate Wedding in Turin

The religious ceremony took place at the Church of San Vito, which was decorated with the bride's favorite flowers: white and peach roses. Following tradition, Herzigová was escorted down the aisle by her father. She wore a boho-inspired midi dress by French fashion house Lanvin, paired with sandals embellished with delicate bows at the toe. She completed the look with a softly styled updo and a classic bouquet of white flowers.

The couple exchanged vows during an intimate wedding ceremony attended by around 50 family members and close friends.© GC Images
The couple exchanged vows during an intimate wedding ceremony attended by around 50 family members and close friends.

Marsiaj arrived shortly before the ceremony in an Aston Martin V8 with the couple's three sons, George, 18, Philip, 15, and Edward, 12. The intimate celebration ended the church ceremony on an unexpected note when rain greeted the newlyweds as they stepped outside.

Eva Herzigová wore a boho-inspired Lanvin midi wedding dress for the ceremony at Turin's Church of San Vito.© GC Images
Eva Herzigová wore a boho-inspired Lanvin midi wedding dress for the ceremony at Turin's Church of San Vito.

After the religious service, Herzigová and Marsiaj made their way to Palazzo Carignano in the heart of Turin for the civil ceremony. The festivities concluded with a champagne toast and wedding reception at the city's famed Ristorante Del Cambio.

Who Attended Eva Herzigová and Giorgio Marsiaj's Wedding?

The wedding was a private affair attended by about 50 family members and close friends. Among the guests were fellow supermodels Marpessa Hennink and Carmen Kass, both known for their work with luxury fashion houses, including Versace and Chanel. Also in attendance were prominent modeling executive David Brown, American television host Jill Cooper, Italian model Mariacarla Boscono, and journalist and author Francesca Barra.

Italian supermodel Mariacarla Boscono was among the guests at Eva Herzigová and Giorgio Marsiaj's intimate wedding in Turin.© GC Images
Italian supermodel Mariacarla Boscono was among the guests at Eva Herzigová and Giorgio Marsiaj's intimate wedding in Turin.
Supermodel Carmen Kass was among the guests at Eva Herzigová and Giorgio Marsiaj's intimate wedding celebration in Turin.© GC Images
Supermodel Carmen Kass was among the guests at Eva Herzigová and Giorgio Marsiaj's intimate wedding celebration in Turin.

Eva Herzigová and Giorgio Marsiaj's 25-Year Love Story

News of the wedding first surfaced in May, when it was revealed that the couple planned to marry on July 11 after 25 years together and three children. The announcement became public through a notice posted by the City of Turin.

Eva Herzigová and Giorgio Marsiaj's wedding marked the next chapter in a love story that began in 2001.© WireImage
Eva Herzigová and Giorgio Marsiaj's wedding marked the next chapter in a love story that began in 2001.

Herzigová and Marsiaj first met in 2001 in the seaside village of Varigotti, in Italy's Liguria region. At the time, the model, who had previously been married to Bon Jovi drummer Tico Torres, was stranded there because of the worldwide air travel shutdown following the September 11 terrorist attacks. They have been together ever since, weathering every challenge along the way, including reports of an alleged affair involving the businessman.

After 25 years together and three children, Eva Herzigová and Giorgio Marsiaj celebrated their long-awaited wedding with an intimate ceremony in Turin.© FilmMagic
After 25 years together and three children, Eva Herzigová and Giorgio Marsiaj celebrated their long-awaited wedding with an intimate ceremony in Turin.

In 2011, paparazzi photographed Marsiaj in Prague with another woman. Herzigová chose to move forward, later saying in an interview on the television program Belve that she stayed "for the children." Family has always been her top priority, and their wedding marks a new chapter after years of overcoming personal challenges. After 25 years together, the couple are now husband and wife.

Who Is Giorgio Marsiaj? Meet Eva Herzigová's Husband

Giorgio Marsiaj, 49, is a Turin businessman from one of the city's most prominent families. He is the son of Giorgio Marsiaj, owner of Sabelt and former president of the Turin Industrialists' Association. Although he has largely stayed out of the spotlight, he has frequently accompanied Herzigová to high-profile fashion events and social gatherings.

The newlyweds marked the culmination of a 25-year relationship with an intimate celebration in the heart of Turin.© Getty Images
The newlyweds marked the culmination of a 25-year relationship with an intimate celebration in the heart of Turin.

Who Is Eva Herzigová? The Wonderbra Icon's Lasting Legacy

Eva Herzigová remains one of fashion's most enduring supermodels, more than 30 years after rising to global fame as the face of Wonderbra's iconic "Hello Boys" campaign.© Getty Images
Eva Herzigová remains one of fashion's most enduring supermodels, more than 30 years after rising to global fame as the face of Wonderbra's iconic "Hello Boys" campaign.

Now 53, Herzigová remains one of fashion's most enduring supermodels. She rose to global fame as the face of the unforgettable Wonderbra campaign, whose "Hello Boys" advertisement became one of the defining images of the 1990s. Throughout her career, she has worked with many of the world's leading fashion houses and photographers, cementing her status as one of her generation's most recognizable models. More than three decades after her breakthrough, she continues to be a respected figure in the fashion industry.

At 53, Eva Herzigová continues to be celebrated as a fashion icon whose career has included collaborations with many of the world's leading designers, luxury brands, and photographers.© GC Images
At 53, Eva Herzigová continues to be celebrated as a fashion icon whose career has included collaborations with many of the world's leading designers, luxury brands, and photographers.