Every award-winning beauty product you'll want to add to your makeup arsenal

From magnetic lashes to glitzy eyeliner, scroll through to see who earned a spot in our best in color category.

OCTOBER 1, 2019 11:02 AM EDTOCT 1, 2019, 11:02 AM EDT

At HOLA! USA we celebrate beauty diversity in all aspects. This year we focused on breaking Latinx stereotypes across various categories while honoring the cultural range of the Latin diaspora. For this year’s awards, we envision the Latina who is influenced not only by her heritage but also by trends, ingredients and personal needs. We imagine our readers as knowledgeable and innovative in all things beauty— recognizing that we have different skin tones, shapes and sizes— and we are not a one-size-fits-all audience. In the spirit of celebrating beauty inclusivity, we have curated an array of products that cater to all women and speaks to modern-day trends. We invite you to experience the new age of beauty at HOLA! USA. Keep scrolling for the best in color this year.

Mac Hyper Real Glow Palette

This category is as vibrant and colorful as our flags. From fair to deep skin tones, these hues will look flattering on just about anyone. We love a red lip, but there's a playful palette of lip colors to choose from in the beauty arena. Match your mood to your pout.

EYE

MAC Cosmetics Hyper Real Glow Palette in Shimmy Peach, $40, maccosmetics.com

NYX Modern Dreamer Palette

NYX Modern Dreamer Eyeshadow Palette, $35, nyxcosmetics.com

Milani GILDED ROUGE EYE SHADOW PALETTE

Milani Gilded Rouge Eyeshadow Palette, $20, milanicosmetics.com

L\'Oreal Paris Telescopic Mascara

L’Oréal Paris Telescopic Waterproof Mascara in Black, $10, lorealparisusa.com

Peter Thomas Roth Lash enhancer

Peter Thomas Roth Lashes to Die For Turbo Conditioning Lash Enhancer in Black, $85, peterthomasroth.com

Burberry Cat Lashes

Burberry Cat Lashes Ultra Black 01 Mascara, $30, burberry.com

Avon Glimmer Eye shadow

Avon Glimmershadow Liquid Eyeshadow in Rose Gold, $10, avon.com

Cover Girl Glitter Eye shadow

Covergirl Exhibitionist Glitter Liquid Eyeshadow in At First Blush, $14, cvs.com

Kaja Eyeshadow in Moon Crystal

Kaja Moon Crystal Sparkling Eye Pigment in Blue, $16, sephora.com

ELF Cosmetics JellyPOP

e.l.f. Jelly Pop Face and Eye Gloss in Icy Pop, $6, elfcosmetics.com

Ciate London

Ciaté London Marbled Metals Twisted in Black, $22, ciatelondon.com

Hourglass Eye shadow

Hourglass Scattered Light Glitter Eyeshadow in Rapture, $29, hourglasscosmetics.com

Jill Stuart Eye Shadow

Jill Stuart Beauty Jelly Eye Color in Brown, $20, jillstuart.com

Pat McGrath Labs Eyeshadow

Pat McGrath Eyedols Eyeshadow in Purple Reign, $25, patmcgrath.com

Sigma Brow Crayon

Sigma Clean Up + Highlight Brow Crayon in Flash, $15, sigmabeauty.com

Urban Decay Glitter Eyeliner

Urban Decay Heavy Metal Glitter Eyeliner Stage Dive in Green, $21, urbandecay.com

Juice Beauty Jelly Eye shadow

Juice Beauty Phyto Pigments Jelly Eyeshadow in Sangria, $24, juicebeauty.com

Grande Cosmetics GrandeBROWFILL

Grande Cosmetics Grandebrow-Fill Tinted Brow Gel in Brown, $20, grandecosmetics.com.

Almay Brow Mascara

Almay Brow Styler Brow Mascara in Light Brown, $9, almay.com

Sigma Brow Powder

Sigma Color + Shape Brow Powder Duo in Medium, $19, sigmabeauty.co

It Cosmetics brow Pencil

It Cosmetics Brow Powerfull Eyebrow Pencil in Universal Taupe, $24, itcosmetics.com

Sephora Eyeliner

Sephora Hot Line Brush Tip Liquid Liner in Black,$14, sephora.com

Kat Von D Eye white Liner

Kat Von D Beauty Cake Pencil Intensely Rich Eyeliner in White Out, $19, katvondbeauty.com

Marc Jacobs Beauty Fine liner

Marc Jacobs Fineliner Ultra-Skinny Gel Eye Crayon Eyeliner in Steel(Etto), $25, marcjacobs.com

Bobbi Brown Foundation

Bobbi Brown Long-Wear Weightless Foundation in Neutral Porcelain, $47, sephora.com

Clinique Even Better Refresh Foundation

Clinique Even Better Refresh Hydrating and Repairing Tint in Espresso, $32, sephora.com

Maybelline Dream Urban Cover Foundation

Maybelline Dream Urban Cover Foundation in Porcelain, $13, ulta.com

Laura Mercier Tinted Moisturizer

Laura Mercier Tinted Moisturizer SPF 30, $46, lauramercier.com

tarte Face Tape Foundation

Tarte Face Tape Foundation in Light Beige, $39, ulta.com

Stila Foundation

Stila Lingerie Souffle Skin Perfecting Color in 4.0, $36, stilacosmetics.com

PUR Bronzer

Pur Bronzing Act in Matte Bronzer Light, $26, purcosmetics.com

TooFaceed Pressed foundation

Too Faced Born This Way Multi-Use Complexion Powder in Spiced Rum, $37, ulta.com

Marc Jacobs Beauty Accomplice Concealer

Marc Jacobs Accomplice Concealer & Touch-Up Stick in Light 23, $32, sephora.com

Almay Skin Perfecting Concealer

Almay Skin Perfecting Comfort Concealer in Medium/Tan, $9, ulta.com

Anastasia Beverly Hills Loose Highlighter

Anastasia Beverly Hills Loose Highlighter in Sunset Aura, $25, sephora.com

Charlotte Tilbury Highlighter

Charlotte Tilbury Glowgasm Beauty Light Wand High Blush in Peachgash, $38, charlottetilbury.com

Chantecaille Blush

Chantecaille Philanthropy Cheek in Grace, $40, chantecaille.com

Paul Joe Gel Blush

Paul & Joe Gel Blush in 05, $26, beautybay.com

Smashbox Primer

Smashbox Photo Finish Oil & Shine Control Primer, $39, smashbox.com

Becca Skin Love Primer

Becca Skin Love Brighten and Blur Primer, $39, sephora.com

glamsquad setting spray

Glamsquad Ah-Mazing Setting & Hydrating Mist, $22, glamsquad.com

Physicians Formula Setting-Spray

Physician’s Formula 24 Karat Gold Collagen Setting Spray, $16, physiciansformula.com

Chapstick Total Hydration Lavender

Chapstick Total Hydration Essential Oils in Relax, $4, target.com

Cle De Peau

Clé DePeau Radiant Liquid Rouge Matte in 104 Gentle Dream, $50, cledepeaubeaute.com

Giorgio Armani lip

Giorgio Armani Ecstacy Lacquer Lip Gloss in Daybreak, $38, giorgioarmanibeauty-usa.com

Fenty Beauty gloss

Fenty Beauty Gloss Bomb Universal Lip Luminizer in Diamond Milk, $18, fentybeauty.com

Flesh Lip Gloss

Flesh Hot Sauce Lip Gloss in To The Window, $18, fleshbeauty.com

Colourpop

ColourPop So Juicy Plumpin Gloss in For The Clout, $7, colourpop.com

Huda Beauty lipstick

Huda Beauty Power Bullet Matte Lipstick in Ladies Night, $25, shophudabeauty.com

Maybelline Superstay

Maybelline Superstay Lip Crayon in Laugh Louder, $10, maybelline.com

Joah Nude Pink Lipstick

Joah Color Squad Cream Lipstick in Jomo, $7, joahbeauty.com

Sisley red lipstick

Sisley-Paris Le Phyto Rouge Lipstick, $57, sisleyparis.com

L\'occitane purple lip

L’Occitane en Provence Delicious Tinted Balm in Gimme Mauve, $24, loccitane.com

Merle Norman Cosmetics

Merle Norman Plush Lipstick in Perky, $25, merlenorman.com

Morphe lip pencil

Morphe Lip Liner in Spiffy, $4, morphe.com

Origins Blooming Sheer

Origins Blooming Sheer Lip Balm in Fuchsia Fields, $20, origins.com

Stila Lip gloss

Stila Beauty Boss Lip Gloss in Empowering, $15, sephora.com

Patrick Ta Beauty

Patrick Ta Major Glow Lip Shine, $22, patrickta.com

ESSIE Mercury

Essie Mercury in Retrograde III in It’s not you, $9, essie.com

ESSIE Scarlet Starlett

Essie Gel Couture in Scarlet Starlet, $12, essie.com

IMPRESS

Impress Press-on Pedicure, $8, impressmanicure.com