Pinterest has become a hub for fashion and beauty enthusiasts, always searching for new trends and aesthetics. In a recent report, Pinterest predicted the fashion and beauty aesthetics we might see all over in 2024.
© PinterestAccording to the report, Gen Z and Millennials will drive the squishy Jellyfish aesthetic in the coming years. Gen Z and Millennials are welcoming a new aesthetic inspired by jellyfish, which will be seen in home decor, couture, and beauty.
© PinterestBeauty and baubles will get bigger, bolder, and puffier in 2024. According to the visual discovery engine for finding ideas, Millennials and Gen Z will opt for oversized and opulent styles that match their “fluffy hair” aesthetic. Sculptural jewelry and larger-than-life accessories will be on everyone’s minds, adding an extra edge to the fashion industry.
© PinterestAquamarine makeup will make a comeback in 2024 and will be bolder than ever. Gen Z and Millennials are expected to search for “blue glam makeup” and “pastel blue eyeshadow” as they find ways to incorporate these 60s staples into their modern beauty routines.
© PinterestIn 2024, Gen Z and Boomers will embrace grandpacore and bring eccentric and expressive elements to their wardrobes. Think retro streetwear, chic cardigans, and customized clothing to add a touch of nostalgia to the modern fashion industry.
© PinterestCool silver tones and bold chrome will be hot in 2024 as melty metallics enter the mainstream. People will trade their trusty neutrals for something more hardcore, and Gen Z and Millennials are driving this heavy metal aesthetic.
© Pinterest2024 will be the year of bows. Millennials and Gen Z will embrace the art of “bow stacking” as they adorn their outfits, shoes, hair, and jewelry with this oh-so-delicate detail. Bows will be available in all sizes, from large to small, adding a cute and playful element to the fashion industry.




