In the midst of a changing industry, Juana Burga has managed to preserve and honor tradition, especially when it comes to her native land of Peru.
The model is a promoter of artisanship and fashion with an awareness of social consciousness, promoting it throuhg her foundation Nuna Awaq, based in Peru.”
© Agency - Credit: Andrés OyuelaJuana is the founder of Nuna Awaq — a term which translates in quechua to ‘soul of the artisan.’ The project has been one she’s been invested in over the years, using Peruvian textiles and representing her heritage with a new meaning, associating it with luxury and sophistication.
Almost 15 years ago, the model left her country to pursue her dreams in the runway. But distance has never seperated her from her roots, instead pushing her to look for sustainable ways of producing peruvian textiles.
© Agency - Credit: Alexander Pérez FloresShe began her career modeling alongside industry icons like Karlie Kloss and Freja Beha. She then became the face of big campaigns such as Vera Wang, Aveda, and Levi’s. Aside from her work as a model, she’s also an actress, appearing in various films over the last couple of years. She made her debut in 2017 in the film “Los últimos,” directed by Nicolás Puenzo, and in 2023 in “La piel más tímida.”
