Camila Coelho become one of the most recognizable fashion and beauty personalities. The Virginópolis, the Brazil native, grew up in Scranton, Pennsylvania, where she graduated from High School.

Spending her days testing products helped her to turn into a cosmetics specialist. She began posting beauty tips in Portuguese on YouTube. After noticing her success, she decided to open a second channel in English. Later Instagram became another important platform, quickly garnering over 9.2 million followers.

Her expertise made headlines in multiple magazines, and in 2020 she launched a cosmetic line committed to helping us shine with minimal effort and maximum impact. The Brazilian-American makeup connoisseur founded Elaluz (She is Light), a brand mindfully luxurious, with a curated collection of Camila’s favorite must-haves.

©Camila Coelho

Designed to help everyone find their light and brighten the world, Coelho released makeup, skincare, and hair care, formulated with high-performance clean ingredients, packed in recyclable, reusable materials, and FSC-certified boxes. Camila Coelho‘s collection contains potent Brazilian superfood extracts and oils from plants, fruits, and nuts. The formula is free of the 1600 known impurities banned by the EU and free of parabens, sulfates, and phthalates. Elaluz is also cruelty-free, gluten-free, vegan, and Leaping Bunny Certified.

“I have loved beauty for as long as I can remember. As a little girl, my favorite thing was playing with makeup, and as I grew up, I worked at a makeup counter and eventually as a makeup artist.”

She told HOLA! USA: “I was able to see the power of beauty firsthand and how it can transform you from the inside out and empower you. From that moment on, I knew that I wanted my very own beauty line.