Christina Carbonell is the cofounder of Primary. As one of the first employees at Quidsi, she led marketing for Diapers.com and went on to launch nine additional e-commerce sites in categories such as health and beauty, home, and children’s clothing. She helped the company grow from annual sales of $11 million to more than $500 million. Prior to Quidsi, she was a brand manager at Kraft Foods. Carbonell is a graduate of Harvard Business School and the University of Pennsylvania.

Just let kids be confident and proud of themselves. Just let kids be kids. [Carbonell]

©Primary.com

“Years ago, when we were shopping for our own kids’ clothing, we found a lot of things that didn’t make sense: Pink for girls, blue for boys. Quality only if you spend a fortune. And slogans on everything, telling kids who they are, and what they should be. So we built a brand that rewrote the rules: Every color for every kid. With no labels and no slogans. Super soft and sustainable fabrics, for clothes that all play together. And all backed by the kind of customer service you thought didn’t exist,” Primary founders.