Hailey Bieber’s relationship with sheer dressing is no passing flirtation. And with her latest Instagram reveal, the Rhode founder once again confirmed her instinct for turning understated pieces into fashion moments, while quietly championing one of fashion’s most talked-about new collections.
The look in question consisted of a sheer black lace blouse with short sleeves and a cropped cut, styled with relaxed black wide-leg trousers and classic black leather slingback heels.
© Hailey Bieber/IGStyled by longtime collaborator Dani Michelle, Bieber posed in the look for Instagram on January 25. While the sheer top immediately drew attention, fashion insiders were focused on another detail.
© Hailey Bieber/IGBieber’s sleek black Chanel tote. The structured leather bag, also favored by her close friend Kylie Jenner, comes from Matthieu Blazy’s first Métiers d’Art collection for Chanel, a debut that’s already proving to be a quiet favorite among celebs.
Hailey recently starred in Victoria’s Secret’s Valentine’s campaign, appearing in soft pink lingerie and sleepwear that leaned into romantic femininity.
© Hailey Bieber/IGThe campaign plays with nostalgia as much as it does modern glamour, subtly referencing the brand’s early-2000s era while filtering it through a quieter, more intimate lens.
© Hailey Bieber/IGThe styling leans into romantic minimalism, pairing delicate fabrics with relaxed silhouettes that feel modern and wearable. Whether lounging in soft pink sets or layered with cozy knits, Bieber’s look balances sensuality with ease, looking confident, current, and quietly alluring.
© Hailey Bieber/IGAdditional visuals show Bieber reclining on a plush pink rug, surrounded by lit candles, wearing a semi-sheer three-piece set complete with a padded bra and garter finished with lacy stockings.
Hailey gave her fans a glimpse of the behind-the-scenes of the campaign on Instagram, wearing a red ruched bralette and underwear, both trimmed with ruffles. Bieber’s look in the campaign also arrives amid a hair transformation. Though she appears with long brunette locks in the Victoria’s Secret imagery, she recently debuted a shoulder-length lob.
© Hailey Bieber/IGWhile the campaign leans heavily into romance, Bieber’s personal life continues to quietly shape her public moments.
The Rhode founder, who welcomed son Jack in August 2024 with husband Justin Bieber, recently shared a New Year’s Instagram carousel that included a close-up of her “Jack” anklet, featuring her son’s name in cursive gold with a tiny heart charm. Another image showed Jack’s growing blond hair, offering fans a glimpse into her life beyond fashion.
