hottest trend

Kylie Jenner is obsessed with latex: From bikini moments to minidresses that make her feel ‘happy and confident’


Latex has also become central to Kylie’s branding.


Kylie Jenner is obsessed with latex: From bikini moments to minidresses that make her feel ‘happy and confident’© Backgrid/The Grosby Group
Daniel NeiraSenior Writer
JANUARY 20, 2026 1:58 PM EST

If there’s one fabric Kylie Jenner refuses to retire, it’s latex. From barely-there bikinis to plunging bodycon dresses and skintight minidresses, the beauty mogul has made glossy PVC a signature, not a phase. And as 2026 unfolds, Jenner’s obsession with latex is evolving into a full-blown fashion thesis.

Most recently, Jenner set social media buzzing after stepping out in a sleek black latex dress while posing with Charli XCX and filmmaker Aidan Zamiri for photos tied to the upcoming A24 mockumentary 'The Moment.'

Latex has also become central to Jenner’s branding.© GrosbyGroup
Latex has also become central to Jenner’s branding.

The fitted look, featuring a deep halter neckline and ruched texture, hugged her curves flawlessly, another reminder that when Kylie wears black, especially in latex, it rarely misses.

Media Image© Instagram

The images quickly went viral, reinforcing one of her hottest trends. The look echoed her long-running preference for sculptural silhouettes that emphasize confidence as much as curves.

If there’s one fabric Kylie Jenner refuses to retire, it’s latex. © GrosbyGroup
If there’s one fabric Kylie Jenner refuses to retire, it’s latex.

Latex has also become central to Jenner’s branding. While teasing the release of Kylie Cosmetics’ Cosmic Intense fragrance, she appeared dressed like the perfume bottle itself, drenched in shiny red PVC. 

Kylie  dressed like the perfume bottle itself, drenched in shiny red PVC. © Kylie Cosmetics
Kylie dressed like the perfume bottle itself, drenched in shiny red PVC.

In a January 18 Instagram post, she wrote, “Same universe, more vanilla." The plunging red halterneck latex dress dipped dramatically toward her ribs, clinging from head to toe in reflective rubber. 

From barely-there bikinis to plunging bodycon dresses Kylie has made latex her signature© GrosbyGroup
From barely-there bikinis to plunging bodycon dresses Kylie has made latex her signature

Rocking a voluminous hairstyle and floral earrings, the look leaned fully into retro bombshell glamour. Her makeup stayed monochromatic, with peachy flush tones and a smoky brown eye dusted with iridescent shimmer.

Jenner has never been subtle about her devotion to latex. In a previous Dazed interview, she shut down any speculation that her bold style had softened.

Kylie Jenner is obsessed with latex: From bikini moments to minidresses that make her feel ‘happy and confident’© Backgrid/The Grosby Group
Kylie Jenner is obsessed with latex: From bikini moments to minidresses that make her feel ‘happy and confident’

“The baddie never left. I wear a latex dress at least once a week. People saw me in a flowy dress once in my life, and they were like, ‘She’s gone!’ I wore a sundress once in Palm Springs, you know—like, can a girl wear a sundress once?” she said.

That commitment has shown up everywhere, from ultra-tight latex minidresses worn out in Los Angeles to holiday-ready red looks shared with sister Kim. It’s also deeply woven into her fashion ventures, including her collaborations with Poster Girl and her own label, Khy.

Kylie Jenner poses in latex dress for latest fashion collaboration© KHY/PosterGirl
Kylie Jenner poses in latex dress for latest fashion collaboration

Promoting one latex-heavy collection, Jenner joked about its versatility, saying she’d wear the pieces anywhere, including school pickup. While the comment sparked mixed reactions online, it underscored her belief that sexiness and motherhood aren’t mutually exclusive.

Kylie Jenner poses in latex dress for latest fashion collaboration© KHY/PosterGirl
Kylie Jenner poses in latex dress for latest fashion collaboration

She later explained her love for the designs, sharing, “What I love most about this collection is how it makes me feel. It’s our sexiest collection yet. We have the best latex, and I fell in love with the Poster Girl dresses because they’re so thin and comfortable. They make me feel happy and confident.”

From her King Kylie era pink wigs and pastel latex dresses to today’s high-gloss red and black statements, Jenner’s relationship with latex is not just a trend cycle. 

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