Joan Didion goes viral as new face of Céline



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UPDATED FEBRUARY 11, 2019 4:25 AM EST

Céline for the win!The high-end brand which is known for its effortless-cool style has made accomplishedauthor Joan Didion the face of its Spring 2015 ad campaign.

Joan Didion sits on a couch wearing sunglasses and a black shirt.

Joan posed for photographer Juergen Teller who shot the campaign

In it, the famously shy 80-year-old poses in ablack turtleneck, her signature over-sized black glasses and pursed lips. Asidefrom an early stint as an editor at Vogue, Joan has kept a relatively lowfashion profile. She has created countless masterpieces such as Play It as ItLays and The Year of Magical Thinking.

As Vogue who debuted thecampaign puts it: “Whobetter to represent [designer Phoebe Philo’s] ideals—a certain ease of wear,simplicity of line, clothes that are assured, structured yet fluid, decidedlyfor the woman on the move — than Didion, the original chronicler of heartfeltexperience, both her own and others?”

Joan Didion stands with a cane, wearing a black coat and white dress, in front of an American Theatre Wing banner.

The author hasn't hit a red carpet in a while — here she is in 2012

Joining the famed intellectual in the campaign thatwas released on Tuesday are French dancer Marie-Agnes Gillot and model FreyaLawrence.

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