When Shakira dropped the line “Las mujeres ya no lloran, las mujeres facturan” in her Bizarrap session, it sounded like a bold, cheeky jab at heartbreak. Fast forward to 2025, and that lyric has morphed into a reality bigger than anyone expected.
Her new album "Las Mujeres Ya No Lloran" restarts her artistic era, and it unleashed a world tour that’s rewriting the music industry playbook. What began as a comeback is now one of the most explosive cultural and financial stories of the decade.
© Kevin MazurRecord-Breaking Sales and Historic Revenues
Since kicking off in February 2025 in Rio de Janeiro, the "Las Mujeres Ya No Lloran World Tour" has evolved into a global phenomenon. More than 2.5 million tickets have already been sold across the Americas, with U.S. shows alone raking in nearly $250 million.
That haul catapults Shakira into the elite circle of the 30 highest-grossing tours of the decade and secures her a top spot in Billboard Boxscore’s year-end rankings.
Latin America has been no less seismic. In Mexico City, her marathon run of sold-out stadium shows will draw close to half a million fans, an achievement no other Latin artist has pulled off. Mexican press estimates she’s already made around 430 million pesos (about $30 million USD), and that figure is expected to double before the tour leaves the country.
© Kevin MazurAltogether, the Latin American leg has already crossed the $100 million mark, and with dozens of shows left, projections put total worldwide revenue north of $300 million.
A Ripple Effect That Fuels Entire Cities
Shakira’s influence isn’t limited to ticket stubs and merchandise sales. Every stop on the tour sparks an economic aftershock. In cities like Charlotte, Arlington, and Detroit, hotel bookings have surged by more than 200%. Airbnb hosts reported revenue boosts of nearly 40%, while restaurants, bars, and local shops near venues saw their busiest nights of the year. The secondary revenue impact has already topped $100 million across U.S. cities, per the publications.
In Mexico, the story is the same. Packed hotels, vibrant nightlife, and record-breaking merch sales have turned her concerts into full-scale urban festivals. For many destinations, a Shakira show is a short-term economic boom.
© Kevin Mazur/Getty Images for LivCultural Reset and Generational Connection
Numbers tell part of the story, but the cultural wave Shakira is riding might be even more significant. Nearly a decade after her last world tour, fans who grew up on her music are now bringing their kids along, creating multigenerational stadium sing-alongs.
© Kevin MazurIn countries like Colombia, Peru, Ecuador, Paraguay, and Uruguay, the "Las Mujeres Ya No Lloran" tour has become the event of 2025, cementing Shakira’s status as Latin music’s reigning global queen.
Europe and Asia on the Horizon
And this is only the halfway point. With the Americas' leg rewriting records, all signs point to an expansion into Europe and Asia in 2026. Shakira has always drawn massive crowds on both continents, and the demand is already building. Venue availability will dictate the scale, but the momentum suggests another round of sold-out stadiums.
