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TikTok celebrates the Latino community with ‘Visionary Voices List,’ and more
Honoring the visionary Latin and Hispanic voices who continually inspire and shape the world for the better
Hispanic Heritage Month is a celebration to honor the rich tapestry of Latin American cultures and the incredible contributions of Latinx and Hispanic individuals worldwide. This year, TikTok is taking its commitment to celebrating diversity to new heights by unveiling its first-ever Latin Visionary Voices list, announcing an exciting grant program in collaboration with the Hispanic Heritage Foundation, and launching special #CasaTikTok programming initiatives to highlight the Latin and Hispanic community’s cultural impact and influence.
#CasaTikTok: The Heart of Latinx Creativity
TikTok’s #CasaTikTok community is a vibrant and dynamic space that nurtures creative expression, entrepreneurship, and cultural exchange. Within this thriving community, you’ll find industry-shifting creatives, small business owners, and cultural changemakers, all profoundly impacting their communities. This Latin Heritage Month and beyond, TikTok is proud to recognize and celebrate these Visionary Latin and Hispanic voices who continually inspire and shape the world for the better.
Introducing the Latin Visionary Voices List
In celebration of Latin Heritage Month, TikTok is proud to introduce the inaugural Latin Visionary Voices List, a distinguished roster of next-gen creators and industry disruptors making waves in their respective fields. T
hese honorees are recognized across three categories: Creators, Small Owned Businesses, and Industry Disruptors. Let’s meet some of the incredible individuals who have made it onto this prestigious list:
@adamtheflop (Los Angeles, CA)
Adam Barrera, a master’s degree holder in Social & Emerging Media, combines his love for internet culture and music to provide insightful commentary on the music industry, songs, charts, artists‘ careers, and timely pop news.
@enashaolivia (Chicago, IL)
Enasha Bondurant creates content centered around self-care and the beauty of living a soft life, inspiring others to love themselves fully and step into their best selves.
@misslegarda (Los Angeles, CA)
Colombian actress and content creator Maria Legarda connects with her Colombian roots through cultural exchange and entertaining food content while being her authentic self and empowering Latinas worldwide.
@redleafranch (Morrison, TN)
Brian Brigantti, a gardener and creator from Morrison, Tennessee, shares his passion for gardening, cooking, and abundant living with his followers.
@jesusnalgas (Los Angeles, CA)
Jesus Nalgas, from South Los Angeles, uses his platform to share hilarious POV skits, relatable storytelling, and intimate livestreams that build a sense of community.
@alexojeda (Austin, TX)
Mexican-American creator Alex Ojeda showcases captivating content spotlighting thrilling travel experiences, inspiring others to live a life of adventure.
@eslabonarmadooficial (Los Angeles, CA)
Eslabon Armado, a Mexican music group from Los Angeles, uses TikTok to connect with fans, share new music, and provide glimpses into their daily lives.
@glamzilla (Toronto, Canada)
Filipino-Hispanic Canadian content creator Stephanie Valentine promotes fearlessness and confidence as a plus-size beauty creator while sharing her passion and expertise in raw, unedited content.
@aztaco.king (Phoenix, AZ)
Jazz and Sam Sears, creators from Phoenix, Arizona, showcase their restaurant business, AZ Taco King, on TikTok, generating significant interest and engagement.
@vrywvy (Dallas, TX)
VRYWVY, a Dallas-based DJ and Event Producer, inspires the next generation of DJs and creatives by blending various musical genres.
@ilovesainthonore (Las Vegas, NV)
Entrepreneur Alexandra Lourdes, co-founder of Refined Hospitality Group, shares her journey, healthy recipes, and behind-the-scenes of creating celebrity donuts on TikTok.
@myketowersmtyk (San Juan, Puerto Rico)
Latin GRAMMY Award-nominated rapper and singer Myke Towers, known for chart-topping anthems, showcases his talent and creativity on TikTok.
@millennialloteria (Los Angeles, CA)
Mike Alfaro, a successful entrepreneur and proud Guatemalan immigrant, created the popular game Millennial Lotería to represent a new generation of Latin American youth.
@pinoleblue (Wichita, KS)
Eddie Sandoval’s Pinole Blue reintroduces the ancient dry-roasted organic blue corn recipe to the U.S. market while supporting the Tarahumara community in Chihuahua, Mexico.
@rizoscurlshair (Los Angeles, CA)
Julissa Prado, Founder/CEO of Rizos Curls, a clean hair care line, celebrates the beauty of curls, coils, and waves while breaking boundaries in modern entrepreneurship.
#CreciendoconTikTok: Partnering with the Hispanic Heritage Foundation to Deliver SMB Grants
TikTok remains steadfast in its commitment to supporting Latin-owned small businesses and creators. In partnership with The Hispanic Heritage Foundation (HHF), TikTok launched the #CreciendoconTikTok grant fund in 2021 to expand and elevate Latino small businesses across the U.S. This year, the program received an update with a grant of $200,000. T
ikTok will award individual cash awards of $5,000 to 40 Latino small business owners who have championed perseverance, resilience, and entrepreneurship in their communities. Antonio Tijerino, Hispanic Heritage Fund President, and CEO, emphasizes the joint mission of HHF and TikTok to promote cultural pride and economic opportunities for Latino entrepreneurs and leaders. To date, TikTok has invested $1 million in the Hispanic Heritage Foundation’s programs, furthering its work in elevating the Latino community through culture, education, and economic development.
Celebrating Latin Music on TikTok Latin music and culture are integral to the TikTok ecosystem, with the Spanish Sounds Page dedicated to Spanish-speaking users in the U.S. This Latin Heritage Month, TikTok is celebrating #MusicaLatina with curated genre playlists on both the English and Spanish Sounds pages.
These playlists feature trending tracks across Reggaetón, Regional Mexicano, and Latin Love songs, allowing Latin music and artists to connect with Spanish-speaking users meaningfully. The celebration will also include special playlists curated by Latin music artists, including Fuerza Regida.
Recognizing TikTok’s Internal Latin Community with SOMOS TikTok celebrates the Latin community externally and internally through SOMOS, TikTok’s employee resource group (ERG). SOMOS empowers TikTok’s internal Latin and Hispanic community by fostering inclusion, community-first allyship, and supporting causes that resonate with TikTok’s values.
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