Kim Kardashian is facing criticism on social media after a series of Instagram posts featuring bikini photos and images of herself enjoying tequila appeared just hours after news of her grandmother Mary Jo "MJ" Campbell's passing.
Many followers questioned the timing of the glamorous posts, with some calling them insensitive given the family's recent loss. However, Kardashian later clarified that the content had been scheduled days before her grandmother died and followed it with an emotional tribute honoring the woman she called one of the most important people in her life.
© Kim KardashianKim Kardashian Criticized Over Bikini and Tequila Photos
The controversy began after Kardashian shared promotional-style images of herself posing in a bikini and drinking tequila. The posts quickly drew criticism from fans who had already seen emotional tributes from other members of the Kardashian-Jenner family announcing MJ's death.
Some followers expressed disappointment in the comments. "Didn't your grandmama just pass? This couldn't wait to the weekend 😕," one person wrote. Another commented, "Kim…. There's people that are dying….."
© Kim KardashianOthers believed the timing was simply unfortunate rather than intentional. "What unfortunate timing for a pre-scheduled insta post after seeing Kris's post from the same time 😭," another follower wrote. "Seeing this post right after seeing Kris's post was.. not what I was expecting," another user added.
The criticism spread across social media as fans debated whether celebrities should pause scheduled content following a family tragedy.
Kim Kardashian Explains the Posts Were Scheduled Before MJ's Death
After the backlash gained attention, Kardashian edited one of the Instagram captions to explain what had happened. She wrote that the post had been scheduled before her grandmother passed away and that she had been spending the past week with her family.
"This post was scheduled a few days ago before we lost MJ, so its timing came right alongside her passing," Kardashian explained.
© Kim KardashianShe added that she had been by her mother, Kris Jenner's, and grandmother's side throughout the week and said her heart was with her family. Kardashian concluded by saying they would now be focusing on celebrating MJ's life.
The explanation prompted mixed reactions. While some fans accepted that the timing was accidental, others questioned why the post wasn't removed once it went live.
Kim Kardashian Shares Emotional Tribute to Grandma MJ
Not long afterward, Kardashian posted a heartfelt message dedicated entirely to her late grandmother. Calling MJ her "best friend," "gossip buddy," and "forever twin," Kardashian reflected on the influence her grandmother had throughout her life and career.
She credited MJ with teaching her the importance of family and remembered receiving her very first job at her grandmother's store in San Diego.
Kardashian said those early experiences helped shape her work ethic, confidence, and determination as a businesswoman. She also described MJ as the family's matriarch, writing that her love would remain woven into every member of the family.
In one of the tribute's most personal moments, Kardashian wrote that she hoped her grandmother would reunite in heaven with Papa Harry, Aunt Karen, and her late father, Robert Kardashian.
Kris Jenner Shares Emotional Tribute to Her Mom
Kris Jenner revealed the news of her mother's passing in a heartfelt social media post.
“Today, we said goodbye to my beautiful Mommy MJ. 😞💔 There are no words that could ever capture what she has meant to me or the heartbreak of having to say goodbye. My mom was the heart of our family. She taught me everything that truly matters… to love your family fiercely, to be kind, to show up for the people you love, and to never take a single moment together for granted. She taught us that family is everything. She showed us how to love unconditionally and how to find joy in the little moments,” she began.
© Kris JennerAdding: “She showed me how to face life’s challenges with resilience and faith. Mom, thank you for every sacrifice you made, every piece of wisdom you shared, and every moment you loved us so completely. I will miss our daily talks, your smile, your laughter… Our hearts are broken, but we find comfort knowing that love like yours never truly leaves us. Your love will live on in our family, in our traditions, in every moment we are together, and in every life you touched. When I look at my kids and my grandkids, I will forever see pieces of you in all of us. There is not a part of me that isn’t shaped by you. And if I have done anything right in this world, it’s because I spent my life trying to live in a way that would make you proud. Every memory, every moment, every blessing, it was all because of you, and I will forever thank God every single day for making you my mommy. My heart is broken into a million pieces… thank you for giving me the greatest childhood and oh what a beautiful blessed life… I love you forever Mommy. Thank you for giving us everything."
Who Was Mary Jo "MJ" Campbell?
Mary Jo Campbell, who became Mary Jo Shannon after marrying businessman Harry Shannon, was born on July 26, 1934. She initially pursued a career as a businesswoman before gaining international fame through reality TV.
