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Celebrity drama

Bianca Censori’s new business venture reportedly takes aim at Kim Kardashian


Sources claim the project is about 'revenge'


Bianca Censori’s new business venture reportedly takes aim at Kim Kardashian
Maria LoretoSenior Writer
OCTOBER 29, 2025 1:18 PM EDT

Bianca Censori has a new business venture. The model and wife of Kanye West is teasing a new project that will be released in early December. According to some reports, the project takes a direct aim at Kim Kardashian

Kim Kardashian's latest look has fans drawing strong comparisons to Bianca Censori, the current wife of her ex-husband Kanye West.© Best Image/The Grosby Group
Reports claim West is trying to prompt a response from Kim Kardashian

Censori has unveiled a new website, reading Bianca in black letters at the top. The site has a white layout that has a simple box at the center where users can log in their details in order to gain access as soon as the project launches. 

The website claims the project will be released this December 11th. 

According to the IBTimes UK, Censori is readying to launch a lingerie brand, something that a few sources believe is taking a direct aim at Kim Kardashian and her clothing brand SKIMS. 

Bianca Censori’s new business venture reportedly takes aim at Kim Kardashian© Backgrid/The Grosby Group
Sources claim Censori's new business is a lingerie and underwear brand

"Kim is absolutely livid. It's obvious to her that Kanye is behind this to get a rise out of her—and to make money doing it," said a source to Heatworld. The report claims West has funded the project and that it's taking direct inspiration on SKIMS' minimalist aesthetic. 

"She's been living in constant defence mode," said an insider about Kardashian's attitude. "All she wants is peace, but Kanye refuses to let her go."

A separate source reveals that West is interested in making Censori into Kardashian's "mirror image."  

“This goes way beyond fashion. Kanye sees this as his revenge play; he's determined to outdo Kim on every front. Bianca's brand is being crafted to mirror hers on purpose. It's designed to compete directly with everything Kim has created," said a source to Radar Online.

Since her viral fashion debut, Bianca has redefined red carpet and streetwear standards© Backgrid/The Grosby Group
Censori has been involved with various businesses throughout her relationship with West

Kardashian has been addressing the impact of her divorce 

Over the past months, Kardashian has been candid about the impact that her relationship with West has had on her life. She's made comments on her reality TV show and shared some of his behavior on the podcast "Call Her Daddy," revealing that what she wants the most is to protect her kids as the scandals unfold. 

"I was pretty tested, I will say. Very tested," said Kardashian on the premiere episode of the seventh season of "The Kardashians."

"I mean, I have psoriasis again. I felt it. I mean, I felt more stressed, probably just because I had to super, super protect what I had to protect. My kids are involved now."

On "Call Her Daddy," Kardashian revealed that it had been a couple of months since her kids had heard from West. "Whenever he'll call for them and ask, it's probably been a couple months since we've heard from him," she said.


Los Angeles, CA, August 14, 2025.

Kanye West and Bianca Censori are spotted having lunch at Denny's in Westwood before heading to Ipic Theaters for a movie date, keeping it low-key and casual.
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Kanye West y Bianca Censori son vistos almorzando en Denny's en Westwood antes de dirigirse a Ipic Theaters para una cita al cine, manteniendo un estilo relajado y casual.© Backgrid/The Grosby Group
West and Censori have been together for years now

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