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Auctioneer Aurélie Vandevoorde is pictured during the sale of the Jane Birkin's bag for 7 million euros at Sotheby's on July 10, 2025 in Paris, France. (Photo by Julien Hekimian/Getty Images)© Getty Images

Record Setting

Birkin Bag has its moment: Sells for $10 M, setting new auction record

The crown jewel of Birkin bags just became Sotheby’s most iconic auction moment, reportedly claimed by a Japanese buyer


UPDATED JULY 11, 2025 12:00 PM EDT

The iconic Hermès Birkin bag, first designed in 1984 for Jane Birkin, sold in Paris for a record €8.2 million Euros (estimated 10M USD). That makes it the most expensive handbag ever sold and the priciest luxury item ever auctioned in Europe.

The sale happened during Sotheby’s Fashion Icons auction, which highlighted the bag’s cultural and artistic value. Sotheby’s called it the 'Mona Lisa' of handbags, a nod to its place in fashion history.

On July 10, 2025, in Paris, France, Sotheby's sold Jane Birkin's bag for 7 million euros. © Getty Images
On July 10, 2025, in Paris, France, Sotheby's sold Jane Birkin's bag for 7 million euros.

The bidding war was intense. For ten straight minutes, nine collectors went head-to-head for Birkin’s 'crown jewel.' Excitement filled the room as offers shot past €1 million, turning the auction into a high-stakes showdown. Sotheby’s didn’t name the winning bidder, as required by law.

Rumors first surfaced that Lauren Sánchez was the anonymous runner-up in the bidding war, even Vogue hinted that both Sánchez-Bezos and Kris Jenner had phoned in bids. However, a source close to Sánchez denied her involvement, stating she did not place any bid.

 This combination of pictures shows the "Birkin" bag by Hermes, which belonged to British-French actress and singer Jane Birkin, at the Sotheby's auction house in Paris on July 2, 2025. © AFP via Getty Images
This combination of pictures shows the "Birkin" bag by Hermes, which belonged to British-French actress and singer Jane Birkin, at the Sotheby's auction house in Paris on July 2, 2025.
Media Image© Getty Images

A design born from a chance encounter

Known as the 'Original Birkin,' the idea for the bag came about during a flight from Paris to London, an encounter between Birkin and then-Hermès president Jean-Louis Dumas during a flight. Birkin mentioned she needed a spacious, practical bag, and Dumas went on to design this unique piece, which would later become a symbol of luxury and exclusivity.

(COMBO) This combination of pictures created on July 09, 2025 shows
the "Birkin" bag by Hermes which belonged to British-French actress and singer Jane Birkin at the Sotheby's auction house in Paris on July 2, 2025 and which will be auctioned by Sotheby's as part of the Fashion Icons auction sale.
(R) British actress and singer Jane Birkin, among many celebrities, takes part to the silent protest against a terrorist attack on March 29, during the International Jewish film Festival, at the "Rivoli-Beaubourg" cinema, in Paris, on March 31, 1985.. Birkin prototype bag that was designed by French luxury brand Hermes for British actress Jane Birkin, is set to be sold at auction house Sotheby's in Paris, on July 10, 2025. © AFP via Getty Images
This combination of pictures created on July 09, 2025 shows the "Birkin" bag by Hermes which belonged to British-French actress and singer Jane Birkin at the Sotheby's auction house in Paris on July 2, 2025 and which will be auctioned by Sotheby's as part of the Fashion Icons auction sale. (R) British actress and singer Jane Birkin, among many celebrities, takes part to the silent protest against a terrorist attack on March 29, during the International Jewish film Festival, at the "Rivoli-Beaubourg" cinema, in Paris, on March 31, 1985.. Birkin prototype bag that was designed by French luxury brand Hermes for British actress Jane Birkin, is set to be sold at auction house Sotheby's in Paris, on July 10, 2025.

How much does a Birkin bag cost?

It depends on the model. A basic Birkin starts around $10,000, but limited editions or versions made with exotic materials like crocodile or diamonds can go for $400,000 or more. Size, color, leather, and whether it's vintage or new also affect the price. At auctions, they can easily break records.

Jennifer Lopez is seen on May 09, 2024 in Paris, France. © GC Images
Jennifer Lopez
Victoria Beckham© DDP/AFP via Getty Images
Victoria Beckham

Even after four decades, this leather bag continues to be the main attraction. It’s Hermès’ signature piece and the ultimate symbol of exclusivity, made in very limited numbers. Prices range from a few thousand for the simpler versions to well into the hundreds of thousands for the most luxurious. And clearly, for some collectors, no price is too high.

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