Hailey Bieber approves of Simone Biles Labubu collection

new trend

Hailey Bieber approves Simone Biles' Labubu doll collection: See their Gucci outfits

Rihanna and Dua Lipa are also obsessed with Labubus, but where did they come from?

Senior Writer

MAY 30, 2025 4:41 PM EDTMAY 30, 2025, 4:41 PM EDT

Simone Biles is fully embracing the Labubu doll craze, and she’s got Hailey Bieber’s seal of approval. The Olympic gymnastics legend shared a photo on Instagram Stories of two of her favorite Labubu plush dolls, both dressed head-to-toe in matching black and brown Gucci outfits complete with bucket hats.

You may also like

The athlete and her NFL husband, Jonathan Owens, are currently enjoying the sport's off-season, with the gymnast sharing glimpses of her Hong Kong trip. Alongside the doll post, she shared photos of their delicious meals and fun moments.

Simone Biles in Hong Kong with husband Jonathan Owens

“Creepy or cute?” she wrote alongside the photo, sparking the fun debate. “I can’t tell, but since I’m in Asia, I just HAD TO,” she added, referencing her current time in Hong Kong. At the bottom of the post, Biles credited Bieber’s comment, writing, “very specific like [Hailey Bieber] said,” followed by a laughing emoji.

Hailey reposted the doll duo to her own Instagram Stories, joining in on the hype over the plush dolls. Labubu dolls, known for their mischievous grins, sharp teeth, and pointed ears, have surged in popularity worldwide after gaining traction in Asia, and many celebrities and stars seem to love the trend.

SHANGHAI, CHINA - MAY 24: Pop Mart's Labubu vinyl plush figures are on display at a Pop Mart store on May 24, 2025 in Shanghai, China. (Photo by VCG/VCG via Getty Images)

Where did the Labubu dolls come from?

Some of the celebrities and stars obsessed with Labubus include Rihanna, Dua Lipa, and Lisa from BLACKPINK. The popular dolls are now everywhere, with many trying to get their hands on the new editions, usually making them a part of their outfit.

A person wears a Bottega Veneta Andiamo leather bag, a light blue Labubu bag charm, and a cream Labubu bag charm in Paris

Labubu is a creation of Hong Kong-born illustrator Kasing Lung, who developed the character as part of his story series “The Monsters”, inspired by Nordic mythology and folklore. Originally, Labubu and the other monsters appeared in a children’s storybook before becoming collectible figures.

Zufi Alexander wears an all Miu Miu look with attached Labubu bag charms during day five of the 78th Cannes Film Festival

In 2019, Kasing Lung partnered with the Chinese toy company Pop Mart to produce Labubu and Friends as blind-box collectibles. This collaboration sparked a surge in popularity for Labubu, making the plush and vinyl figures highly popular among collectors worldwide.