Kylie Jenner and Selena Gomez attends the Heavenly Bodies: Fashion & The Catholic Imagination Costume Institute Gala at The Metropolitan Museum of Art on May 7, 2018 in New York City. (Photo by Matt Winkelmeyer/MG18/Getty Images for The Met Museum/Vogue)

Kylie Jenner and Selena Gomez: From Coachella companions to beauty brand rivals

Kylie Jenner and Selena Gomez's relationship has been a rollercoaster of friendship, rumored feuds, and professional competition

Senior Writer

MAY 2, 2025 1:56 PM EDTMAY 2, 2025, 1:56 PM EDT

Once upon a time, Kylie Jenner and Selena Gomez were the kinds of celebrity friends who shared festival selfies and red carpet-moments. But their friendship has seen eyebrow drama, social media shade, and a beauty empire rivalry over the years.

Back in 2014, Kylie and Selena were spotted hanging out at Coachella, sharing photos that screamed BFF goals. However, things took a turn when Selena unfollowed both Kylie and Kendall Jenner on Instagram shortly after the festival. Reports suggested that Selena felt the Jenner sisters were getting too close to her then-on-again, off-again boyfriend, Justin Bieber.

TV personalities Kendall Jenner and Kylie Jenner attend the "Justin Bieber: Never Say Never" Los Angeles Premiere at Nokia Theatre L.A. Live on February 8, 2011 in Los Angeles, California. (Photo by Steve Granitz/WireImage)

Met Gala Reunion: 2018

Fast-forward to 2018, and the duo reunited at the Met Gala, posing together for photos that reignited hopes of a rekindled friendship. It seemed like the past was behind them, at least for the cameras.

Eyebrow-Gate: 2023

In early 2023, a new drama unfolded. Selena posted a TikTok joking about over-laminating her eyebrows. Shortly after, Kylie shared a close-up of her brows with the caption, "This was an accident?" followed by a screenshot of a FaceTime call with Hailey Bieber, focusing on their eyebrows. Fans speculated that this was a subtle dig at Selena.

Hailey Baldwin (L) and TV personality Kylie Jenner attend FOX's 2014 Teen Choice Awards at The Shrine Auditorium on August 10, 2014 in Los Angeles, California. (Photo by Kevin Mazur/WireImage)

Kylie quickly shut down the rumors, commenting, "This is reaching. No shade towards Selena ever and I didn't see her eyebrow posts! You guys are making something out of nothing. This is silly." Selena responded, "Agreed @kyliejenner. It's all unnecessary. I'm a fan of Kylie!"

Beauty Brand Battles

Beyond personal dynamics, the two have become titans in the beauty industry. Selena's Rare Beauty, launched in 2020, has been praised for its inclusive products and mental health initiatives. Meanwhile, Kylie's Kylie Cosmetics, once a trailblazer in the influencer beauty space, has faced increased competition.

Recent Social Media Moves

In a surprising twist, Kylie recently reposted a fan's video showcasing her latest fragrance in front of a Rare Beauty display. While some interpreted this as a subtle nod to Selena, others saw it as a potential olive branch, suggesting that past tensions might be easing.

Kylie's Kylie Cosmetics, once a trailblazer in the influencer beauty space, has faced increased competition.

A Complicated Relationship

Kylie Jenner and Selena Gomez's relationship has been a rollercoaster of friendship, rumored feuds, and professional competition. Recent interactions hint at a more amicable phase, while they've had their ups and downs. Whether this marks a new chapter in their relationship or just a momentary pause in the drama remains to be seen.