Kim Kardashian isn't safe from a little household hacking. On Wednesday, fans were left scratching their heads when Kim's Instagram posted a rogue promo for a YouTube channel. All signs point to her 9-year-old son, Saint West.
The post was short, sweet, and suspiciously self-promotional. It featured a close-up image with the message: "Sub to Saint's channel," along with what looked like a handle: @S4intsking.
© Getty ImagesIt didn't take long for internet sleuths to piece things together. "SAINT LEAVE YO MAMA PHONE," one user begged. "He's really going for it," said another. "Saint done hacked the IG for the promo lolol… smart man," added a third.
From @TheGoatSaint to @S4intsking
If you've been following the mini-mogul's career, this YouTube push isn't exactly out of left field. Saint's original channel, launched in September 2024 under the handle @TheGoatSaint, was reportedly taken down in October after he shared an anti-Kamala Harris meme, a post that stirred some controversy and may have breached YouTube's content guidelines.
But Saint, clearly undeterred and possibly coached by a PR-savvy sibling, seems to be back in the game with a rebrand. The move from @TheGoatSaint to @S4intsking is giving comeback energy. And now, thanks to his mom's massive following, his second act might be even bigger.
© Getty ImagesThere is no word yet from Kim's camp on whether this was an authorized Saint takeover or just a classic case of "Mom left her phone unattended." But the silence is only making fans more convinced that this was a guerrilla marketing mission from the family's youngest content king.
The Streaming Struggles
Saint isn't the only one in the family butting heads with the digital powers that be. His dad, Kanye West, recently got the boot from Twitch Livestream.
That nugget of TMI was one of several recent bombshells from Ye, who's made increasingly dramatic claims about his estranged co-parenting situation. His current grievances include feeling like Kim is keeping their children from him, though a source close to the Skims founder told the Daily Mail that Ye is welcome to see the kids whenever he wants, as long as it's not chaotic. "Protecting her kids [comes] first and foremost," the insider added.
When 9-Year-Olds Go Viral
Saint's sneaky YouTube plug is funny but also a peak 2025 moment. In this world, 9-year-olds launch channels, spark public debates and hijack a social media empire worth millions in brand deals, all before snack time.
© Getty ImagesWhether Kim was in on the promo or not, the whole thing has us wondering: Are we watching the rise of the next great influencer dynasty? North has already dabbled in TikTok stardom. Saint's is going full YouTube gamer mode. What's next, Psalm's podcast?
Kim's digital empire just got a little more interactive. Whether it was an innocent prank or a very savvy marketing stunt, Saint's IG hijack proves that the next generation of Kardashians isn't just here for the fame; they're actively engineering it.
