Winter is approaching, and with it comes a new wave of beauty trends. We’ve already seen statement manicures, like burgundy, metallic finishes, and shimmering details, along with the reign of bangs in every version: curtain, airy, bottleneck, and more. But now it’s time to talk about the hair colors dominating salons for this winter season.
According to top stylists, blonde and brunette tones will take center stage, with versatile hues that adapt beautifully to different skin undertones. Beige finishes add a luxurious softness to blonde shades, while vibrant mocha brunettes illuminate facial features with the same intensity as lighter colors. These three shades are the ones stylists say will be everywhere.
1. Beige Neutral Blonde
© Arnold JerockiAlways elegant and universally flattering, beige blonde is this winter’s most refined choice. Color expert María Roberts, ambassador for Schwarzkopf Professional, explains: “Vanilla, beige, and sand blondes are always a yes, they complement every skin tone.”
To keep the shade vibrant at home, she recommends the brand’s BlondMe Care line, enriched with almond oil, cornflower, and white tea. Roberts also shares her trick to avoid harsh root lines: “Integrate the natural root color into the blonde so the regrowth blends seamlessly.”
© Mike MarslandStylist Fran Galán, from The Beauty Concept Hair, agrees: “Cool blondes are returning in their most luminous version, but with a more natural appearance.” His technique of choice includes:
- Boosting dark blondes toward lighter beige-sand tones
- Adding lowlights to create soft contrast
- Using a “money piece” to frame the face and maximize brightness
The result is a multidimensional blonde that feels chic, soft, and effortlessly polished.
2. Mocha Mousse Brunette
© WPA PoolAccording to The Beauty Concept Hair experts, this is “the most requested shade of the season.” The reason? Its glow. Mocha mousse brunette delivers a luminous effect that creates natural movement, making the hair look fuller, richer, and more textured.
“It’s the perfect brown, fresh, warm, and vibrant, with very low maintenance,” they explain. This shade plays with a palette of caramel, almond, sand, coffee, and honey notes to create depth and a glossy, dimensional finish.
© Phillip Faraone/VF25Colorist Miguel Alarcón, confirms its growing popularity: “Browns and caramel tones are coming in strong. Their sophisticated, natural brightness will be everywhere this winter.”
This brunette is ideal for anyone looking for warmth, shine, and a flattering, modern update.
3. Golden Blonde
© Edward BerthelotClosing the list is a shade the experts agree will not only dominate late 2025, but continue into early 2026. Golden blonde softens facial features thanks to its warm undertones and radiant finish.
“It’s a total blonde that shines like a star,” says stylist Fran Galán. “It relies on a gradient of babylights from the roots to create soft transitions into golden tones. Think angel-hair strands glowing with warmth.”
© Jeremy MoellerThe team at The Beauty Concept Hair highlights its versatility: “Within the same color, we can add ultra-fine gold variations to create depth and contrast. The key is healthy, well-treated hair with a mirror-glaze effect, as if the light were coming from within.”
This shade’s universal flattering power and its ability to brighten the face make it the breakout color of the season.
