Nose contouring is having a major moment again, but forget the subtle shadows of the past. In 2025, it's all about bold, unapologetic lines that refuse to be blended. From TikTok tutorials to celebrity red carpets, the nose has become the main character of the face, and it's not afraid to show it.
Once upon a time, contouring was all about creating illusions, softly sculpting the face to enhance natural features. But the new wave of nose contouring is flipping the script. Celebrity makeup artist Kelly Zhang explains to Teen Vogue, that this trend is about making the contour more visible and intentional, rather than blending it into a subtle illusion.
© Getty ImagesThis approach isn't just for the 'Gram. It's making waves on the runway, too. Versace and Zuhair Murad's Spring/Summer 2025 shows featured models with sculpted cheekbones and bronzed features, signaling a return to more defined makeup looks.
© WireImageSocial Media's Love with Nose Contour
Platforms like TikTok and Instagram are fueling the fire. Influencers are sharing tutorials that embrace the bold contour look, often leaving lines intentionally unblended for a dramatic effect. These videos rack up millions of views, proving that the trend resonates with a wide audience.
Even celebrities are getting in on the action. Victoria Beckham recently addressed rumors about her nose, attributing its appearance to "clever contouring" rather than surgery. She demonstrated her techniques in videos, showcasing how makeup can dramatically alter facial features.
© AFP via Getty ImagesThe Button Nose Contour
While some trends aim to conform to Eurocentric beauty standards, others challenge them. The "button nose" contour technique celebrates wider set noses, enhancing their natural shape rather than altering it. This approach respects the proportion of the nose and makes it dimensional without changing its inherent structure, offering a more inclusive take on beauty.
© Getty ImagesIf you're ready to embrace the bold nose contour trend, you'll need the right tools. Makeup artists recommend products like Charlotte Tilbury's Hollywood Contour Wand and Rare Beauty's Soft Pinch Liquid Contour for their blendable formulas and precise application.
For those new to contouring, Milk Makeup's Sculpt Stick offers a beginner-friendly option.
Love It or Leave It?
Not everyone is on board with the unblended contour look. Some critics argue it can appear harsh or unnatural in person, even if it photographs well. Discussions on platforms like Reddit highlight the divided opinions, with some users expressing concern over the trend's longevity and impact on beauty standards.
© Getty ImagesHowever, supporters see it as a form of self-expression and a rejection of outdated norms. By embracing visible makeup techniques, individuals reclaim their appearance and challenge the idea that beauty must always be subtle or "natural."
