At HOLA! USA we celebrate beauty diversity in all aspects. This year we focused on breaking Latinx stereotypes across various categories while honoring the cultural range of the Latin diaspora. For this year’s awards, we envision the Latina who is influenced not only by her heritage but also by trends, ingredients and personal needs. We imagine our readers as knowledgeable and innovative in all things beauty— recognizing that we have different skin tones, shapes and sizes— and we are not a one-size-fits-all audience. In the spirit of celebrating beauty inclusivity, we have curated an array of products that cater to all women and speaks to modern-day trends. We invite you to experience the new age of beauty at HOLA! USA. Keep scrolling for the best in color this year.
Mac Hyper Real Glow Palette
This category is as vibrant and colorful as our flags. From fair to deep skin tones, these hues will look flattering on just about anyone. We love a red lip, but there's a playful palette of lip colors to choose from in the beauty arena. Match your mood to your pout.
EYE
MAC Cosmetics Hyper Real Glow Palette in Shimmy Peach, $40, maccosmetics.com
© MACNYX Modern Dreamer Palette
NYX Modern Dreamer Eyeshadow Palette, $35, nyxcosmetics.com
© NYXMilani GILDED ROUGE EYE SHADOW PALETTE
Milani Gilded Rouge Eyeshadow Palette, $20, milanicosmetics.com
© MilaniL\'Oreal Paris Telescopic Mascara
L’Oréal Paris Telescopic Waterproof Mascara in Black, $10, lorealparisusa.com
© L'OrealPeter Thomas Roth Lash enhancer
Peter Thomas Roth Lashes to Die For Turbo Conditioning Lash Enhancer in Black, $85, peterthomasroth.com
© Peter Thomas RothBurberry Cat Lashes
Burberry Cat Lashes Ultra Black 01 Mascara, $30, burberry.com
© BurberryAvon Glimmer Eye shadow
Avon Glimmershadow Liquid Eyeshadow in Rose Gold, $10, avon.com
© AvonCover Girl Glitter Eye shadow
Covergirl Exhibitionist Glitter Liquid Eyeshadow in At First Blush, $14, cvs.com
© Cover GirlKaja Eyeshadow in Moon Crystal
Kaja Moon Crystal Sparkling Eye Pigment in Blue, $16, sephora.com
© KajaELF Cosmetics JellyPOP
e.l.f. Jelly Pop Face and Eye Gloss in Icy Pop, $6, elfcosmetics.com
© ELF cosmeticsCiate London
Ciaté London Marbled Metals Twisted in Black, $22, ciatelondon.com
© Ciate LondonHourglass Eye shadow
Hourglass Scattered Light Glitter Eyeshadow in Rapture, $29, hourglasscosmetics.com
© HourglassJill Stuart Eye Shadow
Jill Stuart Beauty Jelly Eye Color in Brown, $20, jillstuart.com
© Jill StuartPat McGrath Labs Eyeshadow
Pat McGrath Eyedols Eyeshadow in Purple Reign, $25, patmcgrath.com
© Pat McGrath LabsSigma Brow Crayon
Sigma Clean Up + Highlight Brow Crayon in Flash, $15, sigmabeauty.com
© Sigma BeautyUrban Decay Glitter Eyeliner
Urban Decay Heavy Metal Glitter Eyeliner Stage Dive in Green, $21, urbandecay.com
© Urban DecayJuice Beauty Jelly Eye shadow
Juice Beauty Phyto Pigments Jelly Eyeshadow in Sangria, $24, juicebeauty.com
© Juice BeautyGrande Cosmetics GrandeBROWFILL
Grande Cosmetics Grandebrow-Fill Tinted Brow Gel in Brown, $20, grandecosmetics.com.
© Grande CosmeticsAlmay Brow Mascara
Almay Brow Styler Brow Mascara in Light Brown, $9, almay.com
© AlmaySigma Brow Powder
Sigma Color + Shape Brow Powder Duo in Medium, $19, sigmabeauty.co
© Sigma BeautyIt Cosmetics brow Pencil
It Cosmetics Brow Powerfull Eyebrow Pencil in Universal Taupe, $24, itcosmetics.com
© it cosmeticsSephora Eyeliner
Sephora Hot Line Brush Tip Liquid Liner in Black,$14, sephora.com
© SephoraKat Von D Eye white Liner
Kat Von D Beauty Cake Pencil Intensely Rich Eyeliner in White Out, $19, katvondbeauty.com
© Kat Von D BeautyMarc Jacobs Beauty Fine liner
Marc Jacobs Fineliner Ultra-Skinny Gel Eye Crayon Eyeliner in Steel(Etto), $25, marcjacobs.com
© Marc Jacobs BeautyBobbi Brown Foundation
Bobbi Brown Long-Wear Weightless Foundation in Neutral Porcelain, $47, sephora.com
© Bobbi BrownClinique Even Better Refresh Foundation
Clinique Even Better Refresh Hydrating and Repairing Tint in Espresso, $32, sephora.com
© CliniqueMaybelline Dream Urban Cover Foundation
Maybelline Dream Urban Cover Foundation in Porcelain, $13, ulta.com
© MaybellineLaura Mercier Tinted Moisturizer
Laura Mercier Tinted Moisturizer SPF 30, $46, lauramercier.com
© Laura Merciertarte Face Tape Foundation
Tarte Face Tape Foundation in Light Beige, $39, ulta.com
© tarteStila Foundation
Stila Lingerie Souffle Skin Perfecting Color in 4.0, $36, stilacosmetics.com
© Stila cosmeticsPUR Bronzer
Pur Bronzing Act in Matte Bronzer Light, $26, purcosmetics.com
© PURTooFaceed Pressed foundation
Too Faced Born This Way Multi-Use Complexion Powder in Spiced Rum, $37, ulta.com
© TooFacedMarc Jacobs Beauty Accomplice Concealer
Marc Jacobs Accomplice Concealer & Touch-Up Stick in Light 23, $32, sephora.com
© Marc Jacobs BeautyAlmay Skin Perfecting Concealer
Almay Skin Perfecting Comfort Concealer in Medium/Tan, $9, ulta.com
© AlmayAnastasia Beverly Hills Loose Highlighter
Anastasia Beverly Hills Loose Highlighter in Sunset Aura, $25, sephora.com
© Anastasia Beverly HillsCharlotte Tilbury Highlighter
Charlotte Tilbury Glowgasm Beauty Light Wand High Blush in Peachgash, $38, charlottetilbury.com
© Charlotte TilburyChantecaille Blush
Chantecaille Philanthropy Cheek in Grace, $40, chantecaille.com
© ChantecaillePaul Joe Gel Blush
Paul & Joe Gel Blush in 05, $26, beautybay.com
© Paul & JoeSmashbox Primer
Smashbox Photo Finish Oil & Shine Control Primer, $39, smashbox.com
© SmashboxBecca Skin Love Primer
Becca Skin Love Brighten and Blur Primer, $39, sephora.com
© Becca Skinglamsquad setting spray
Glamsquad Ah-Mazing Setting & Hydrating Mist, $22, glamsquad.com
© GlamsquadPhysicians Formula Setting-Spray
Physician’s Formula 24 Karat Gold Collagen Setting Spray, $16, physiciansformula.com
© Physicians FormulaChapstick Total Hydration Lavender
Chapstick Total Hydration Essential Oils in Relax, $4, target.com
© ChapstickCle De Peau
Clé DePeau Radiant Liquid Rouge Matte in 104 Gentle Dream, $50, cledepeaubeaute.com
© Cle DePeauGiorgio Armani lip
Giorgio Armani Ecstacy Lacquer Lip Gloss in Daybreak, $38, giorgioarmanibeauty-usa.com
© Giorgio ArmaniFenty Beauty gloss
Fenty Beauty Gloss Bomb Universal Lip Luminizer in Diamond Milk, $18, fentybeauty.com
© Fenty BeautyFlesh Lip Gloss
Flesh Hot Sauce Lip Gloss in To The Window, $18, fleshbeauty.com
© FleshColourpop
ColourPop So Juicy Plumpin Gloss in For The Clout, $7, colourpop.com
© ColourpopHuda Beauty lipstick
Huda Beauty Power Bullet Matte Lipstick in Ladies Night, $25, shophudabeauty.com
© Huda BeautyMaybelline Superstay
Maybelline Superstay Lip Crayon in Laugh Louder, $10, maybelline.com
© MaybellineJoah Nude Pink Lipstick
Joah Color Squad Cream Lipstick in Jomo, $7, joahbeauty.com
© JoahSisley red lipstick
Sisley-Paris Le Phyto Rouge Lipstick, $57, sisleyparis.com
© SisleyL\'occitane purple lip
L’Occitane en Provence Delicious Tinted Balm in Gimme Mauve, $24, loccitane.com
© L'occitaneMerle Norman Cosmetics
Merle Norman Plush Lipstick in Perky, $25, merlenorman.com
© MerleMorphe lip pencil
Morphe Lip Liner in Spiffy, $4, morphe.com
© MorpheOrigins Blooming Sheer
Origins Blooming Sheer Lip Balm in Fuchsia Fields, $20, origins.com
© OriginsStila Lip gloss
Stila Beauty Boss Lip Gloss in Empowering, $15, sephora.com
© StilaPatrick Ta Beauty
Patrick Ta Major Glow Lip Shine, $22, patrickta.com
© Patrick TaESSIE Mercury
Essie Mercury in Retrograde III in It’s not you, $9, essie.com
© EssieESSIE Scarlet Starlett
Essie Gel Couture in Scarlet Starlet, $12, essie.com
© EssieIMPRESS
Impress Press-on Pedicure, $8, impressmanicure.com
© IMPRESS



