Isabel Guilisasti Gana

For Isabel Guilisasti Gana, a great wine begins with the land, but its identity extends far beyond the bottle. As vice president of fine wines and corporate image at Viña Concha y Toro, she has become an influential voice in how Chile’s most prestigious wines are positioned and experienced around the world.

Her path into the industry was hardly conventional. The fifth of seven children of Eduardo Guilisasti Tagle and Isabel Gana, she studied fine arts, specializing in sculpture, at the Pontificia Universidad Católica de Chile. After working in art and studying marketing, she joined Cono Sur, a Concha y Toro subsidiary, in 1997. Then, in 2021, she became vice president of fine wines and corporate image.

Her years studying art continue to influence how she sees the wine industry. Guilisasti believes a wine’s appeal goes beyond quality, including its origins, history, and the people behind it. In 2023, she led the creation of Concha y Toro’s Luxury Brands Division, bringing together 14 brands from Chile, Argentina and the United States to strengthen their presence in international markets.

© Sebastian Utreras

Among the portfolio’s biggest achievements was Don Melchor’s 2021 Cabernet Sauvignon being named Wine Spectator’s 2024 Wine of the Year, the first Chilean wine to top the publication’s annual ranking.

Guilisasti has also brought the story of Chilean wine into a more immersive setting. She led the renovation of the Centro del Vino Concha y Toro in Pirque, where visitors explore the region’s winemaking heritage through architecture, art, gastronomy and wine. By its first anniversary in September 2026, the Centro del Vino had already gained significant international recognition, including being named South America’s Leading Wine Tourism Destination by the World Travel Awards, reinforcing its position as a world-class wine tourism destination.

In April 2026, Guilisasti was behind the launch of Viña Amelia in the Limarí Valley, an extreme vineyard located at the gateway to the Atacama Desert. The new winery focuses exclusively on Chardonnay and Pinot Noir, making it the first of its kind in Chile to have a broad international distribution network.

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A month later, Isabel and her brothers Eduardo and Rafael received the Entrepreneurs of the Year award from EY Chile and El Mercurio. The recognition took them to Monaco, where they represented Chile at the EY World Entrepreneur of the Year gathering.

As Chilean wines gain greater recognition worldwide, Guilisasti continues to explore new opportunities for the country’s finest labels, bringing her artistic vision and decades of experience to an industry deeply connected to her family’s history.