Sofía Sánchez de Betak is the personification of Wanderlust. The talented Argentinian designer has transformed her hobby into one of her biggest sources of inspiration for her collections, a skill that has been proven time and time again ever since she released her first collection in 2017.
A social media pioneer, Sánchez has over 619 thousand followers and makes sure to use her large digital platform for good.”
© GettyImagesSofía has inherited a spirit for curiosity and luxury from her parents: Maita and Carlos. While her mother was a luxury travel agent, her father was a notorious figure in the business of hospitality.
Sánchez has become one of the most recognizable faces in the fashion industry. Aside from her great sense of style, she’s built incredible connections over the course of her career, including Marta Ortega. She is also a mother, and shares a daughter with her husband Alex de Betak.
© GettyImagesAside from being a designer, Sánchez is also a business woman, influencer, and art director. Over the last couple of years, her presence on social media has made her into an ambassador of “Street Style,” with over 600 thousand people turning to her to for look inspirations and fashion advice, and that’s only on Instagram.
In 2022, Sánchez made the decision to step back from social media, choosing to focus her energy on herself. She’s been sharing updates about he progress with yoga, attending various spiritual events, and enjoying being a mother to her 5-year-old daughter. Nowadays, she advocates for a safe and positive use of social media.
