At HOLA! USA we celebrate beauty diversity in all aspects. This year we focused on breaking Latinx stereotypes across various categories while honoring the cultural range of the Latin diaspora. For this year’s awards, we envision the Latina who is influenced not only by her heritage but also by trends, ingredients and personal needs. We imagine our readers as knowledgeable and innovative in all things beauty— recognizing that we have different skin tones, shapes, and sizes— and we are not a one-size-fits-all audience. In the spirit of celebrating beauty inclusivity, we have curated an array of products that caters to all women and speaks to modern-day trends. We invite you to experience the new age of beauty at HOLA! USA. Keep scrolling for the best Latinx-beauty brands this year.
MORE: 20 winning body care products of 2019 that'll replenish the body
The entrepreneurial spirit lives within the Latinx community and, now more than ever, they are holding CEO positions by creating innovative and groundbreaking skincare, haircare, and cosmetic companies. Be inspired and support your local and global Latinx visionaries.
LATINX-OWNED
Mia del Mar Overnight Miracle Glow Night
Cream, $54, miadelmar.com
Adria by Thalia Styling Foam, $10, walmart.com
Beautyblender Selfie Shield Broad Spectrum SPF 38 Dry Oil Primer, $32, beautyblender.com