Kat Von D Makes Jackie Cruz The Face of Her Latest Mascara
Get your wallets ready, because Kat Von D made a huge makeup announcement and it has to do with lashes. It’s been five years since the brand launched a mascara, and yes it’s plant-based! But it gets even better -- in true Latina pride, the beauty entrepreneur partnered with Orange Is the New Black’s actress, Jackie Cruz,to be the face of her newest mascara. In the prison drama, the Mexican-American star’s character never leaves her cell without a killer cat eye and flawless coat of mascara.
Since Cruz’s character, Marisol also known as “Flaca” in the Netflix original, was known as the beauty guru among her female inmates -- this collaboration makes total sense. But let’s be honest, Cruz’s captivating eyes alone would have sealed the deal either way.
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Just when we thought the tattoo-artist-turned-makeup-mogul dominated the vegan cosmetic world, both Von D and Cruz broke the internet with this news.
“Today is the day -- I get to finally share that I’m the face of Kat Von D Beauty’s new vegan mascara Go Big or Go Home available on 4/19,” captioned Cruz on her glamorous-lashes-certified photo on social media.
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The mascara is crafted with a plant-based blend of waxes from olive and sunflower oils, which give lashes a boost of volume. The fluff brush contains wavy-fiber bristles that coat each lash for a top-notch, full coverage, in the ultra-intense shade ‘Trooper Black’. After all, a fierce mascara is an essential part of everyone’s beauty routine, making this product a must-have.
The Go Big Or Go Home mascara launches April 19th, so mark your calendars!