partnership

Melania Trump teams up with Gucci heiress Alexandra Gucci Zarini for exclusive bag supporting youth programs

“Melania Trump has an extraordinary commitment to children’s well-being,” the heiress said.

DECEMBER 5, 2025 3:10 PM ESTDEC 5, 2025, 3:10 PM EST

In a quiet corner of the White House this November, Alexandra Gucci Zarini was photographed meeting with First Lady Melania Trump, a moment that previewed a major philanthropic collaboration between them.

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The Gucci heiress and founder of the luxury accessories brand AGCF has officially released the limited-edition UNITY Bag, a piece crafted in tribute to Trump’s “Fostering the Future” initiative. While the precise date of their meeting hasn’t been confirmed, photos on Zarini’s Instagram point to mid-November.

The partnership marks one of the most meaningful projects undertaken by AGCF, Zarini’s U.S.-based label built around advocacy for vulnerable children. As part of the launch, 20% of all proceeds from the UNITY Bag will directly benefit “Fostering the Future,” the first lady’s program geared toward expanding scholarship and education opportunities for foster youth.

“I have always admired her quiet yet unwavering devotion to children, especially the foster youth who are so often overlooked," the heiress said.

AGCF’s mission is woven deeply into the design itself. The brand says the UNITY Bag carries “a quiet yet powerful message of hope and shared vision: that we must come together, in unity for our children, to protect and uplift them toward a brighter future.”

Zarini’s commitment to child protection is rooted in personal history.

Zarini emphasized that vision when speaking to Fox News Digital, calling the initiative a perfect match for her company’s purpose. “This tribute to Fostering the Future is the purest expression of everything AGCF stands for,” she said. “Giving back to protect and empower vulnerable children is the highest form of luxury, it is the heart of our brand and AGCF’s reason for being.”

“Melania Trump has an extraordinary commitment to children’s well-being,” Zarini said.

Her admiration for the first lady was equally direct. “Melania Trump has an extraordinary commitment to children’s well-being,” Zarini told Fox News Digital, adding, “I have always admired her quiet yet unwavering devotion to children, especially the foster youth who are so often overlooked. Her vision for Fostering the Future is truly inspiring, and it is an extraordinary honor to support her initiative.”

The debut arrives at a pivotal moment for the program. Last month, President Donald Trump signed the “Fostering the Future” executive order, reinforcing education and employment pathways for young adults preparing to transition out of foster care.

The UNITY Bag itself nods to enduring craftsmanship, featuring a sleek silhouette, a gold oval plaque stitched into the interior, and engraved with its unique edition number. The purse retails for $2,800 and is sold exclusively on AGCF and at the brand’s Rodeo Drive boutique in Beverly Hills.

Zarini’s commitment to child protection is rooted in personal history. She established AGCF and her nonprofit, the Alexandra Gucci Children’s Foundation, to spread awareness of child abuse.